BASF and Toyota Announce Joint Strategy for European Automotive Body and Paint Network
BASF Coatings and Toyota Motor Europe have set a joint roadmap to raise Body and Paint standards to the highest level across the Toyota and Lexus network throughout Europe. Developed at Toyota Motor Europe's headquarters in Brussels, the strategy sets out clear priorities for 2026 and beyond.
BASF Coatings and Toyota Motor Europe have established a joint roadmap to elevate Body and Paint standards to the highest level across the Toyota and Lexus network in Europe. This strategy, developed at Toyota Motor Europe headquarters in Brussels, sets out clear priorities for 2026 and beyond.
BASF Coatings and Toyota Motor Europe are focusing on strengthening repair center performance, advancing excellence in training, and improving environmental impact through efficiency and sustainability. Premium automotive refinish brands Glasurit and R-M Global play a central role in delivering high-quality and sustainable refinishing solutions across the network.
The program is supported by Refinity, BASF's digital platform integrating color, business development and training solutions, and will be implemented in close coordination with BASF Automotive Refinish management teams across Europe. Toyota Motor Europe's strong commitment underscores the importance of collaboration and shared vision.
With a clear roadmap and effective collaboration, BASF Coatings is building a future-ready Body and Paint program for each Toyota and Lexus repair center that centers on quality, innovation and customer satisfaction.
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