Allianz Türkiye Returns from Effie Awards Türkiye 2026 with Three Awards

Allianz Türkiye won two Gold and one Bronze Effie at Effie Awards Türkiye 2026. The “Dağ Gibi Arkanızdayız” project was awarded Gold Effie in the Sponsorship category, while the “Herkes Allianzlı Olabilir, Herkes Allianz Olamaz” campaign won Gold and the “Keşge” communication won Bronze Effie.

Allianz Türkiye received three awards at Effie Awards Türkiye 2026 for its marketing communication efforts. With this result, the company became the brand that won the most Effie awards in a single year in the insurance and private pension sector.

Allianz Türkiye’s “Dağ Gibi Arkanızdayız” project won Gold Effie in the Sponsorship category, while the “Herkes Allianzlı Olabilir, Herkes Allianz Olamaz” campaign was awarded Gold Effie in the Insurance and Private Pension category, and the “Keşge” communication was awarded Bronze Effie in the same category.

Three awards, three different works
“Dağ Gibi Arkanızdayız”
Allianz Türkiye’s “Dağ Gibi Arkanızdayız” project aims to support access to skiing for girls in Erzurum Palandöken who had not previously encountered the sport.

Within the scope of the project, three selected girls are provided with skiing training and equipment support for approximately 10 years. The project stands out as a social impact-focused effort supporting equal opportunity in sports.

“Herkes Allianzlı Olabilir, Herkes Allianz Olamaz”
The Gold Effie-winning campaign focuses on Allianz Türkiye’s products and services in the field of health insurance.

In the campaign, which portrays familiar everyday situations with a humorous narrative, the assurance and services offered by health insurance are highlighted along with the value they create for consumers.

“Keşge”
The Bronze Effie-winning “Keşge” campaign associates the concept of speed, which has come to the fore with 5G, with Allianz Kasko’s assistance services.

Built around situations such as vehicle breakdowns or being stranded on the road, the communication emphasizes the speed and accessibility of Allianz’s towing service. The actual performance of the service is also used as one of the core elements of the communication in the campaign.

Allianz Türkiye’s Effie awards are increasing
Allianz Türkiye’s award history at Effie Awards Türkiye began in 2017 with the Silver Effie it won with the “Allianz Seninle” communication.

The company also received Silver Effie awards in 2019, 2020 and 2021 within the scope of the “Allianz Seninle” communication platform. Allianz Türkiye, which won Gold Effie in 2023 with the “Sümeyye Boyacı – Birlikte Umutla” project, was awarded two prizes in 2025 with the “Elle Muayene” campaign, one Gold and one Bronze.

With the two Gold and one Bronze Effie it received in 2026, Allianz Türkiye reached the highest number of awards in its own Effie history.

Allianz Türkiye Deputy General Manager of Marketing and Digital Insurance Onur Kırcı stated that the awards are an indicator of the impact created by the communication efforts, and noted that the projects implemented in different areas aim to make visible the value created for customers and society.

Kırcı said that the company will continue to measure impact, develop new approaches, and work together with creative business partners in its communication efforts.