Back-to-School Support for Craftsmen from Filli Boya

Filli Boya continues its support for paint craftsmen within the scope of the “Craftsman Universe” project. With the “Filli Craftsmen” program, the brand—which stands by craftsmen in various areas ranging from professional development to digital services, from new business opportunities to advantageous campaigns—also supports craftsmen and their families during the back-to-school period.

One of Türkiye's leading paint brands, Filli Boya, continues to develop its “Craftsman Universe” project, which contributes not only to the professional lives of paint craftsmen but also to their everyday needs. Through the “Filli Craftsmen” program carried out within the scope of the project, the brand, which has been in communication with craftsmen for more than 20 years, this year too stands by its craftsmen and their families with a campaign specific to the back-to-school period.

Positioning paint craftsmen not merely as professionals who use its products but as long-term business partners, Filli Boya is building an ecosystem that encompasses vocational training, technical development, new business opportunities, digitalization and various advantages. Continuing today under the umbrella of “Filli Craftsmen” the craftsman loyalty programs it launched in the early 2000s, the brand is in direct contact with more than 25,000 paint craftsmen a year.

Contributing to the everyday lives of craftsmen as well
With its “Craftsman Universe” approach, aiming to touch not only the professional needs of craftsmen but also different areas of their lives, Filli Boya offers craftsmen various advantages throughout the year through different campaigns and applications.

In this context, craftsmen who are part of the “Filli Craftsmen” program can benefit from the campaign launched specifically for the back-to-school period. Within the scope of the campaign, access to designated products at advantageous prices is offered, while it is also aimed to indirectly contribute to the needs of craftsmen's children related to the school period.

With this application, Filli Boya demonstrates that it does not limit the value it places on the labor of craftsmen to business life alone, but also develops support mechanisms for their families and daily lives.

Broad support from professional development to digitalization
Filli Boya's efforts for craftsmen are not limited to campaigns alone. The brand carries out different projects aimed at helping paint craftsmen develop their professional competencies, access new business opportunities, and become more effectively involved in the digital world.

Digital platforms that bring consumers and paint craftsmen together, the “Filli Ustam” service offering a 2-year application warranty, and the “Young Entrepreneur Craftsman” project aiming to bring new artisans into the sector are among the standout applications of the brand's craftsman ecosystem.

Through these efforts, it is aimed not only to develop the technical knowledge and skills of craftsmen, but also to contribute to growing their businesses and achieving a stronger position in the sector.

Arzu Uludağ: “What is valuable to our craftsman is also valuable to us”
Nippon Paint-Betek Deputy General Manager Responsible for Marketing Arzu Uludağ evaluated Filli Boya's approach to the craftsman ecosystem.

Stating that they see paint craftsmen as business partners with whom they have been moving forward together for more than 20 years, Uludağ said, “We attach importance to understanding the needs of our craftsmen and developing applications that will add value to them. We know that genuine companionship on the road cannot be limited to business life alone. Our craftsman is valuable to us, and therefore what is valuable in his life is also valuable to us.”

Stating that within the scope of the “Craftsman Universe” project, craftsmen are supported in many areas ranging from their professional development to new business opportunities in the digital world, Uludağ said that the campaigns carried out during the back-to-school period are also part of this approach.

Uludağ stated, “As Filli Boya, while we value the labor of our craftsman, we also support his future and the future of his family. We see contributing to the education of our craftsmen's children and the young people who are the guarantee of our future as part of our corporate responsibility.”

Filli Boya aims to continue growing its “Craftsman Universe” in the coming period with applications that support the professional development of paint craftsmen, their access to new business opportunities, and their quality of life.