Polisan Kansai Boya Wins 2025 Bronze Effie Award

Polisan Kansai Boya's communication campaign launched last year under the slogan 'Use with a Smile' has been awarded a bronze award at the Effie Awards, one of the world's most prestigious marketing and advertising awards. The award validates the brand's strong connection with its target audience and the success of its marketing strategy

Polisan Kansai Boya, one of the leading brands in the paints sector and the company with the broadest product range in the sector with over 250 product varieties, was recognized with the 2025 Bronze Effie Award in the residential/construction/building materials category at the Effie Awards, one of the world's most prestigious marketing and advertising awards, for its communication campaign launched in 2024 under the slogan 'Use with a Smile'.

Campaign achieved success beyond expectations through measurable impact
The Effie Awards, organized jointly by Advertising Associations and Advertiser Associations that are members of the European Association of Communication Agencies (EACA) in 55 countries worldwide, evaluates each year the impact of marketing communications on business outcomes and rewards only campaigns that achieve measurable success. The 'Use with a Smile' campaign, which aimed to meet the expectations of a broad target audience ranging from paint professionals to end users, achieved success beyond what was projected in terms of business results and impact. The campaign attracted attention not only for its creative idea but also for its communication strength that delivered measurable impact.

Özsoy: "We delivered a message reflecting genuine customer satisfaction"
Polisan Kansai Boya Chief Marketing Officer Aslı Özsoy, noting that since 1985 they have responded to the needs of consumers, craftsmen and professionals with the vision of "producing smiling solutions," stated: "This success we achieved at the Effie Awards is the result of the strong bond we have built with our target audience, the creative idea we supported with the right insights, and our effective media strategy. The 'Use with a Smile' slogan at the heart of our campaign attracted attention as a sincere message reflecting the genuine satisfaction of our customers.

Through our campaign, where we integrated television, radio, digital channels and outdoor advertising, we strengthened our connection with both our paint craftsmen and dealers as well as our end users. This valuable award validates the success of our marketing strategy while serving as a strong indicator that we will continue to make a difference in the sector," Özsoy stated.