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Jotun Stores Offer an Inspiring Color and Paint Experience

Turkchem 21 Oct 2025 78 1 dk okuma

Jotun stores, with their renewed concept, offer consumers an enhanced color and paint selection experience, allowing them to design their dream living spaces with ease. User-focused color stands transform color and product selection into a practical and inspiring experience center.

Jotun stores, with their redesigned concept and improved color and paint selection experience, give consumers the opportunity to easily design their ideal living spaces. User-focused color displays transform color and product selection into a practical and inspiring experience center.

Jotun, which has been operating successfully in Turkey since 1986, continues its mission to deliver aesthetic appearance, quality, sustainability and durability in living spaces. Through renovated color and paint selection tools in Jotun stores, consumers can now select the right tones and products for all living areas more conveniently.

The interior facade color display, featuring 128 colors, has been redesigned to inspire consumers, keep them informed of trends and enable them to easily find their desired colors. The display includes painted MDF samples of all colors positioned to harmonize in horizontal and vertical planes, along with paper color chips. The reverse side of color chips, available free of charge at Jotun stores, provides detailed information about the selected tone and suggests complementary colors. This allows users to easily combine harmonious tones.

The paint selection unit is an experience area where colors and products can be examined closely. Selected colors from the color displays and complementary tones can be easily reviewed, while consumers can observe how their chosen tones appear with different decoration materials in this area. Users also get the opportunity to see the textures and highlighted features of paints in this space. On the front of the unit, the stain-resistant property of Fenomastic Zen, one of Jotun's interior facade paints, can be tested. This gives users the chance to directly observe the product's performance.

The selected color and products are prepared and delivered to the consumer in less than three minutes through Jotun's Multicolor technology. This technology makes the paint selection process both practical and customizable.

With all these innovations, Jotun stores are transforming into experience areas that simplify color and paint selection, providing users with the guidance and inspiration they need when planning their living spaces.