DYO Discusses New Growth Strategies with Dealers for the Upcoming Period

DYO brought together wholesale dealers from across Turkey to discuss the economic outlook, market dynamics in the paints sector and changing customer expectations. The meeting highlighted the importance of a strong dealer network, proximity to the field and sales strategies that enable quick adaptation to changing conditions.

Istanbul, 14 August 2026 – DYO, one of the leading brands in Turkey's paints sector, held a Wholesale Dealer Meeting with the participation of dealers from different regions of Turkey to address the sector's current outlook and growth strategies for the coming period.

The meeting was attended by Feyhan Yaşar, Chairman of the Board of Yaşar Holding and DYO Boya Fabrikaları, İdil Yiğitbaşı, Vice Chairman of the Board of Yaşar Holding and DYO Boya Fabrikaları, and Mehmet Aktaş, Chief Executive Officer of Yaşar Holding.

The meeting covered the trajectory of Turkey's economy, market conditions in the paints sector, changes in customer expectations, and the role of sales channels in the new period. DYO's sales and marketing strategies and new initiatives aimed at supporting the competitive strength of the dealer channel were also shared with business partners.

Economic outlook and market dynamics on the agenda
One of the prominent topics of the meeting was Turkey's current economic outlook and expectations for the coming period.

DYO General Manager Yakup Benli, in a conversation with Vahap Munyar, President of the Turkish Journalists Association, addressed key business agenda items ranging from inflation and interest rate expectations to domestic demand trends, developments in the construction sector and changes in consumer markets.

The conversation examined the impact of macroeconomic developments on the real sector and trade, while emphasizing the importance of companies' and dealer channels' capacity for rapid decision-making and adaptation to changing demand in volatile market conditions.

"We will achieve growth together with our dealers"
DYO General Manager Yakup Benli, who made assessments at the meeting, stated that the company's extensive dealer network is one of the important elements supporting DYO's competitive strength in the market.

Benli said that DYO has a strong structure not only through its product portfolio and brand strength, but also through business partners it has worked with across Turkey for many years.

Noting that the company is going through a period in which market conditions and competitive dynamics are changing, Benli emphasized that proximity to the field, rapid movement and focus on the right opportunities have become important in the new period. He stated: "Our objective for the coming period is clear: to take steps together that increase the competitive strength of our dealers, support their business and expand DYO's market presence. Because for us, the path to sustainable growth passes through developing together with our dealers."

New initiatives for the dealer channel were shared
The meeting also provided information about applications and campaigns that DYO plans to implement in the new period to support dealer business.

Alongside efforts to support dealers' financial and commercial conditions, initiatives aimed at increasing activity at points of sale and strengthening DYO products' market reach were reviewed.

At the meeting, which drew attention to the importance of distribution network efficiency in the face of changing consumer expectations and competitive conditions in the paints sector, field organization, product accessibility and dealer cooperation were emphasized as fundamental elements of sustainable growth.

DYO, through its strong distribution network, established brand structure and sales approach shaped by field data, aims to strengthen long-term cooperation with its dealer network and advance its position in Turkey's paints market.