World Marketing Summit Takes Place in Istanbul

The WORLD MARKETING SUMMIT organized by the Istanbul Chamber of Commerce took place at the Haliç Congress Center, beginning with opening remarks from Şekib Avdagiç, Chairman of the Istanbul Chamber of Commerce Board of Directors. At the summit, which drew strong attendance, Avdagiç opened his remarks with the slogan "The Future of Marketing is Being Designed in Istanbul." Avdagiç stated that he hoped to see the Istanbul brand and brands emerging from Turkey among the top 100 globally, and emphasized that through this summit they wished to underscore that Istanbul, like a trade center where Europe and Asia meet, is a city where marketing can be redesigned. Prof. Philip Kotler, known as the "Dean of Modern Marketing," focused in his presentation on "The Future of Brand Activism," stressing that the first step in creating an international brand is for companies to serve a social purpose. He stated that the digital age will transform the marketing arguments, and that an employee who feels good about their work, a company with social responsibility, are the requirements of the new era in brand creation. Throughout the day-long summit, a panel will be held featuring Prof. Dr. İlber Ortaylı and Levent Çakıroğlu, CEO of Koç Holding.