Doyfarm Takes a Trust and Quality-Focused Approach in Convenient Chicken Products

In consumers' food preferences, alongside taste and convenience, the conditions under which products are made, the quality standards they meet, and the extent to which production processes are controlled are gaining increasing importance. Doyfarm, Şenpiliç's convenient chicken meat products brand, positions quality and food safety as core elements of its production approach while developing products geared toward the needs of daily life.

Doyfarm processes Şenpiliç's chicken meat raw material at its modern production facility, offering value-added products geared toward different consumption needs and taste preferences. Thanks to its integrated production structure, hygiene, quality and food safety are kept under control throughout the processes extending from raw material supply to production, while operations are carried out in a traceable structure with quality management systems.

Food Safety Is Prioritized at Every Stage of Production
Ensuring food safety requires that all processes, from the acceptance of raw materials to the delivery of the final product to the consumer, be carried out in a planned, controlled and traceable manner.

In Doyfarm's production approach, the understanding of quality, food safety and operational excellence is applied at every stage of production. In this way, the brand aims to bring convenient chicken products that adapt to the fast pace of life to consumers while observing quality and food safety standards.

Production Processes Are Supported by International Standards
At Doyfarm's processed products production facility, quality, environmental, and occupational health and safety processes are carried out with integrated management systems.

The facility operates within the scope of TS EN ISO 9001:2015 Quality Management System, TS EN ISO 14001:2015 Environmental Management System, and TS ISO 45001:2018 Occupational Health and Safety Management System certifications.

In production operations, processes are carried out in line with HACCP principles, under which critical control points are monitored, the FSSC 22000 Food Safety Management System, and Halal Production criteria.

Thanks to these systems, quality continuity, operational reliability, traceability and regulatory compliance are supported throughout the processes extending from raw material acceptance to production, control and final shipment.

"Food Safety Is a Responsibility Re-Earned at Every Moment of Production"
Doyfarm Quality Assurance Director Savaş Ceylanlı made the following remarks regarding the brand's production and food safety approach:

"In the food industry, trust is a responsibility that is re-earned at every moment of production, beyond printed certificates. At Doyfarm, we meticulously monitor the entire chain from raw material acceptance to the final product that reaches the plate, in line with international standards and our traceability infrastructure."

Ceylanlı noted that, in addition to the facility being approved to EU standards, its certification with global systems such as FSSC 22000 and ISO 22000 are important elements that support the food safety approach behind the products offered to consumers.

Doyfarm continues to keep quality and food safety at the center of its production processes, aiming to meet consumer expectations in the convenient chicken products category and to strengthen a reliable food approach.