'What Should We Produce Summit' Has Begun

The "What Should We Produce" Summit, organized by the Cosmetics Manufacturers and Researchers Association (KÜAD) at Selectum City Ataşehir, has begun. The "What Should We Produce" Summit, organized by KÜAD and bringing together the cosmetics sector for a full day, has been opened. The opening remarks were delivered by KÜAD Board Chairman Levent Kahrıman and Summit Chair Belgin Sile.

Multiple topics from artificial intelligence use to e-commerce will be addressed

At the summit, content trends in the cosmetics industry, communication strategies, use of artificial intelligence, marketing strategies and the effects of digital transformation on the sector will be discussed. Three sessions will be held within the framework of the summit. In the first session, four speakers will share valuable information on various topics under the heading "Content Trends in Cosmetics." Lecturer Hüseyin Turgut from Burdur Mehmet Akif Ersoy University Department of Computer Programming will address the revolution of artificial intelligence technology in the cosmetics sector. Sharon Personal Care Commercial Director Mohamed ESSAWI will discuss the use of nanoscale materials in the beauty field, and Nielsen Home Cleaning & Personal Care Sector Leader Özgür Çağıran will share insights and forecasts about FMCG trends. At the end of the session, Keynote Speaker Gökhan Okçu will deliver remarks. The second session will take place under the heading "Communication Strategies and Applications of Cosmetics Brands." PulpoAR Founder & CEO Onur Candan, LABFIT Director Rita Palmeira and Neuroreflect Founder Mehmet Kaya will be speakers in the second session. The title of the summit's final session is "Toward the Cosmetics Product Market," and three expert speakers will share information on topics such as e-commerce and influencer marketing. In the final session, Trendyol Sales and Business Development Director Özkan Çokaygil will evaluate new opportunities in e-exports. 51digital Founder & CEO Burak Bozkurt will emphasize the importance of data-driven influencer marketing, and Esfa Group Founder and CEO Ahmed Özen will share information about the importance of data-based thinking in the cosmetics sector.

Panel on "Digital Reputation Management" will be held

Following the sessions, a panel under the heading "Digital Reputation Management" will be held in the "KÜAD Talks Stage" section. The panel, moderated by Serdar Mutaf, will feature Hepsiburada Category Group Deputy Head Yalkın Tütüncüoğlu, İKAS CEO Mustafa Namlıoğlu and Influencer Merve Kutlu as speakers. The summit, bringing together the cosmetics sector, will also serve as a platform for strengthening sector communication, exchanging sectoral knowledge and creating new business collaborations.