Sapro Advances Sustainability in the Vegan Cosmetics Market

Sapro is advancing as a brand that integrates sustainability strategy into business strategy to produce social and environmental value alongside economic value, continuing to contribute to sustainability through environmentally friendly products while increasing consumer comfort in use.

Sapro General Manager Murat Gönül, emphasizing that product contents are designed in line with European Union standards with 100% vegan formulas, 100% natural ingredients and 100% recyclable packaging options, provided clarification on the recent demand for vegan products.

Global vegan cosmetics market expected to reach USD 32.6 billion

Sapro General Manager Murat Gönül stated, "The global vegan cosmetics market was valued at approximately USD 18 billion in 2023. The market is expected to reach USD 19.2 billion in 2024 and USD 32.6 billion by 2032 with an average annual growth rate of 6.8%."

Noting that the concept of veganism is rapidly spreading in the cosmetics sector with an increase in the number of consumers who place importance on sustainability, Gönül said, "This situation encourages vegan cosmetics brands worldwide to develop cruelty-free products. Additionally, as cosmetics manufacturers focus on improving sustainability practices from raw material procurement to product distribution, innovative approaches in production are expected to increase in the coming years, and I can say that all these developments will accelerate market growth."

Murat Gönül, noting that while every vegan product has a cruelty-free characteristic, not every cruelty-free content may be vegan, explained: "Substances derived from animals may be present in product contents even if not used in the testing phase. As the Sapro family that considers sustainability strategy in all processes from product development to production and packaging, we offer 100% vegan content in all product formulations within our company, and none of our products contain any animal components."

We certify with international "Vegan Certificate"

Sapro General Manager Murat Gönül, mentioning that their solutions include plant-based components such as aloe vera, chamomile extract, essential oils, and olive oil in terms of skin health and sustainability, said: "The formulations meticulously developed by our R&D unit are controlled in our R&D laboratory that holds ISO 17025 Laboratory Accreditation Certificate and are inspected through voluntary user tests. In this way, we are able to have more information about products whose effects on humans are monitored directly. As one of the world's leading manufacturers in private label (PL) wet wipe production, we certify our products with the Vegan Certificate issued by internationally authorized bodies in accordance with brands' requirements in the products we manufacture for PL production. Demand for vegan cosmetics is not only related to ethical concerns but also closely linked to increasing interest in healthy and natural products. Consumers want the products they purchase to be safe for both themselves and the environment."

Sapro assumes a pioneering role in this rapidly growing market by offering sustainable and ethical products

Explaining that they continue R&D studies without interruption to meet market expectations, Gönül said: "Our microbiome-friendly and vegan wipes containing 100% plant-based lotion in the patent process feature the world-first characteristic with plastic-free, biodegradable and compostable fabric, recyclable packaging and environmentally friendly production technology produced with lower carbon emissions. Our new product, produced sustainably with entirely natural ingredients and next-generation viscose fabric, is woven with 100% natural ingredients, microbiome-friendly and vegan certified. Containing no petrochemical raw materials, produced entirely from plant-based sources with lower carbon footprint; with natural, soft, environment and skin-friendly wipes, we care for both your children's skin and their future. As Sapro, by integrating sustainability strategy into our business strategies, we will continue to build a world that is sensitive to the environment and provide consumers with a better life."