K-Beauty Brands Frudia and Pure Beauty Meet Consumers at Watsons

Frudia and Pure Beauty products, transforming skincare and makeup routines into effortless and enjoyable rituals, are now available on Watsons shelves.

Frudia and Pure Beauty, making daily skincare and makeup routines more effective and enjoyable, offer an innovative approach to skincare with products promising moisturisation, protection and a radiant appearance. These special products, combining the antioxidant power of blueberry and K-Beauty technologies, are waiting for you at Watsons.

A skincare routine created with the right products not only provides the skin with necessary moisture and protection, but also brings a more vibrant and balanced appearance. This comprehensive product range, spanning from lip care to facial cleansing, toners to BB cream and cushion foundation, elevates daily skincare to a professional level.

Intense Hydration and Smooth Lips: Frudia Blueberry Moisturising Lip Balm 10 g
Frudia Blueberry Moisturising Lip Balm, developed specifically for dry and chapped lips, aims to deeply moisturise and nourish lips. The formula, enriched with blueberry extract, strengthens the lips' natural moisture barrier while providing a smoother and healthier appearance. With its lightweight, non-sticky texture and fresh blueberry scent, it offers ideal daily care.

Gentle Cleansing, Moisturised Feel: Frudia Blueberry Moisturising Cleanser 145 ml
Frudia Blueberry Moisturising Cleanser, aimed at cleansing without drying the skin, gently removes dirt, oil and makeup residue while maintaining skin's moisture balance. The formula containing blueberry extract rich in antioxidant care leaves a refreshed and comfortable feel after cleansing. Ideal especially for dry and sensitive skin, this cleanser forms the first and most important step of a skincare routine.

Long-Lasting Hydration and Freshness: Frudia Blueberry Moisturising Toner 195 ml
Frudia Blueberry Moisturising Toner, supporting skin's natural balance, helps reduce the feeling of dryness with intense moisture support. Thanks to its rapidly absorbing, non-sticky texture, the toner instantly refreshes the skin, nourishing it with the powerful antioxidant effect of blueberry. With regular use, it provides a more vibrant and balanced skin appearance.

High Protection and Care Combined: Pure Beauty BB Cream SPF50 PA++++ Ivory 30 ml
Pure Beauty BB Cream, developed with K-Beauty technology, provides SPF50 PA++++ sun protection while caring for the skin with 58% active content. Formulated with Kombucha extract from Jeju Island and dual fermentation technology, it evens out skin tone while imparting a natural radiance. Combining skincare and makeup in one step, this BB cream is ideal for those seeking practical solutions.

Natural Radiance and Matte Finish: Pure Beauty Matte Cushion 01 Ivory SPF50 PA++++
Pure Beauty Matte Cushion, bringing together makeup and skincare in one product, imparts a natural radiance to the skin with its Ivory shade. The formula containing 52% skincare content ensures perfect compatibility with skin thanks to dual fermentation technology. With its high sun protection, it promises a comfortable and balanced appearance throughout the day.

For Clean, Radiant and Vibrant Skin: Pure Beauty Brighten Up Cleansing Foam 125 ml
Pure Beauty Brighten Up Cleansing Foam, which cleanses skin from impurities while helping to moisturise and brighten, offers ideal daily care with its gentle formula. With regular use, the product provides a visible vitality and freshness to the skin, standing out as one of the fundamental steps for a healthy and luminous skin appearance.