Elidor Launches New Era in Hair Care with Silk Therapy Series
Elidor*, Türkiye's number one hair care brand, is adding a silky touch to hair care routines with its new Silk Therapy Family. The series, developed for hair that frizzes, becomes static, and loses its shape during the pace of modern life, promises instantly noticeable smoothness and effective control against static.
Elidor, Turkey's number one hair care brand, is introducing a silky touch to hair care routines with its new Silk Therapy line. Developed for hair that becomes frizzy, electrically charged and loses its shape throughout the day in the fast pace of modern life, the series promises instantly noticeable smoothness and effective control against frizz.
Thanks to its formula enriched with silk protein, the series penetrates deep into hair strands while helping strengthen hair bonds, delivering more controlled, soft and silky-smooth results. Consisting of shampoo, hair conditioner, leave-in hair beautifying conditioner and anti-static serum, the line appeals to women seeking frizz-free hair with maintained shape.
Instantly Noticeable Silk Smoothness
Silk Therapy Shampoo, the first step in the series, features a formula containing 2% Amino-Silk Complex that gently cleanses hair while delivering smoothness from the first wash.
The Hair Conditioner used in the second step further smooths the hair surface with 4% Amino-Silk Complex, providing easy combing and soft appearance.
The Leave-in Silk Therapy Hair Beautifying Conditioner features a formula with 5% Amino-Silk Complex that provides protection against heat up to 230°C and supports hair in maintaining its shape throughout the day.
Innovative Serum Against Static
The standout product of the series, Silk Therapy Anti-Static Serum, draws attention with its lightweight, water-like texture containing 4% Amino-Silk Complex. Thanks to its special texture that transforms into water form when applied by hand, the serum provides care without weighing down hair, offering instant volume control and visibly reducing static electricity.
With its fast-absorbing formula that leaves no greasy feel, the product offers convenient daytime use and gives hair a silky, controlled finish.
The new Elidor Silk Therapy line is available to consumers through beauty and personal care retailers, supermarkets and e-commerce channels.
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