World Medicine Advances to TURQUALITY® Main Program

World Medicine, one of Turkey's fastest-growing pharmaceutical manufacturers in recent years, has been accepted into TURQUALITY®, the world's first and only state-supported branding programme, organised by the Turkish Ministry of Trade.

The company, which applied to TURQUALITY®, the world's first and only state-supported branding programme launched by the Turkish Ministry of Trade in 2004, has qualified for programme participation following evaluation.

TURQUALITY®, designed for Turkish brands operating in specific sectors and targeting growth in international markets, evaluates companies that meet defined corporate and financial criteria. The programme, which aims to promote Turkey's high-value-added exports and strengthen the image of Turkish goods globally, provides support to participating brands in areas including marketing and promotion, consulting, training and human resources.

'We will add strength to our capabilities'
World Medicine Board Vice Chairman Sohrab Mammadov said on the matter: "We work towards becoming a trusted business partner and leading company in all countries and sectors where we operate. To continue sustainable success, we want to be the first company that comes to mind in the countries where we are present globally and to increase our global market share. All our investments and development trajectory serve these objectives.

We hold the title of Turkey's export champion for a total of three times, and consecutively for the last two years. As our export share positions us at the top today, we will continue to grow with the vision of becoming the company that contributes most to the Turkish economy, and with the support of the TURQUALITY® programme we will add strength to our capabilities. Our presence in global markets will now become even more meaningful," he said.

Through the TURQUALITY® programme, which offers strategic advantages for brands with the goal of becoming global brands, World Medicine, holding the title of Turkey's Pharmaceutical Export Champion, will have the opportunity to further increase its competitive strength in international markets.