Beyaz Kağıt Celebrates 20th Anniversary with Major Event in Antalya

Beyaz Kağıt, a leading domestic company in the household cleaning products sector, celebrated its 20th anniversary with a comprehensive event held in Antalya. At the gathering, which included business partners and employees from different regions of Turkey and around the world, the company shared its 20-year success journey, 2026 vision and new product launches.

Strong gathering with over 500 participants
Beyaz Kağıt, which holds an important position in the sector through its Peros, Asperox and Sparx brands, brought together approximately 500 dealers, distributors, business partners and employees at an event organized under the theme "Us: Together, Believing, to the Top". The event showcased the brand's achievements to date as well as its growth and transformation targets for the future.

2026 targets and growth strategies shared
At the event moderated by İlker Ayrık, the company's 2025 performance was evaluated while strategic targets for 2026 were shared with participants. Key topics at the meeting included growth plans in domestic and foreign markets, new investments, innovation-focused product development processes and sustainable production approaches.

Doğrul: "We will accelerate our growth momentum in 2026"
Mustafa Doğrul, evaluating Beyaz Kağıt's 20-year development, made the following statements:

"Today in our 20th year, we are proud to have achieved market leadership in many categories. While maintaining our category leadership with our Asperox brand since 2020, we are present in one out of every two homes in Turkey. With Sparx, we achieved leadership in the dishwasher capsule category within just one year. Our ownership of the world's third largest capacity capsule factory is an important indicator of our production strength. In the laundry care category, we rank in the top three among global players with Peros. With our new product Peros Practical, we made a strong entry into the capsule detergent category. In 2026, with new investments and innovative products, we will accelerate our growth both in the domestic market and on the export side."

Innovation focus strengthened with new products
Beyaz Kağıt showcased its new products for the first time to business partners at its 20th anniversary event, demonstrating its commitment to its innovation strategy. Products developed in line with consumer needs and changing lifestyle habits stood out with their high performance, practical use and environmentally friendly formulations.

New products launched under the Peros, Asperox and Sparx brands are expected to support growth momentum in more than 90 countries where the company operates.