Hayat Kimya Brands Return from Effie Türkiye with 4 Awards

Hayat Kimya's Bingo, Molfix and Molped brands were deemed worthy of four different awards at Effie Türkiye 2026. While Molped won the Gold Effie with its "Slay Ped" campaign and the Bronze Effie with its "Kız Sözü" campaign, Bingo won the Silver Effie with its "Süper Kahraman Platformu" campaign, and Molfix with its "Anne Kucağı Gibi Rahat" campaign.

Hayat Kimya's brands Bingo, Molfix and Molped, among the global players of the fast-moving consumer goods sector, returned with four awards from Effie Türkiye, where effective advertising and marketing communication efforts are recognized.

The Effie Türkiye awards, organized by the Advertisers Association and the Advertisers Association in cooperation with Effie Worldwide, found their owners at the ceremony held at the Four Seasons Hotel on September 3.

Hayat Kimya's three brands were awarded for the campaigns they implemented in different categories.

Two awards for two different campaigns from Molped
Molped won two awards with two different campaigns at Effie Türkiye.

The brand's "Kız Sözü" campaign, featuring brand ambassador Sinem Ünsal and built on the message that every girl is unique and that menstrual experiences can differ, won the Bronze Effie in the "Cosmetics and Personal Care Products" category.

The "Slay Ped" campaign, inspired by the language and experiences of the younger generation, was deemed worthy of the Gold Effie award in the same category. The campaign drew attention by approaching the menstrual experience from a freer, more fun and youthful perspective.

Silver Effie for Bingo's "Süper Kahraman Platformu"
Bingo received the award for its "Süper Kahraman Platformu" campaign, featuring actress Özgü Namal, in which she appeared before audiences with different superhero characters in different campaigns.

The campaign, which centered on home cleaning products and solutions, won the Silver Effie in the "Home Cleaning and Care Products" category.

Silver Effie for Molfix with "Anne Kucağı Gibi Rahat"
Molfix was deemed worthy of the award with its "Anne Kucağı Gibi Rahat" campaign, which focused on the new-generation product family inspired by the comfort and sense of security provided by a mother's embrace.

The campaign, featuring Başak and Kıvanç Tatlıtuğ, won the Silver Effie in the "Baby Health and Care Products" category.

The fact that Hayat Kimya's Bingo, Molfix and Molped brands won a total of four awards demonstrated the effectiveness of the group's marketing communication efforts targeting different consumer segments on a national scale.