Santa Farma Wins Health Communication Achievement Award

Santa Farma Wins Felis Healthcare Communication Excellence Award The MediaCat Felis Awards, which recognize achievements in the advertising and marketing industry, are presented to their recipients each year and are considered one of the largest awards in the media sector. At the ceremony where different categories are honored, Santa Farma Pharmaceutical was recognized with the Healthcare Communication Excellence Award for its 'Story of Hope' project. With the 'Story of Hope' project that Santa Farma Pharmaceutical prepared, it took physicians on a different journey, creating a product story using a method they had not experienced before. Through this story, the company conveyed the message of 'Not Losing Hope'. The narrative addressed the struggle-filled story of Sadako Sasaki, one of the important symbols of World War II, in Hiroshima. The story was created as a graphic novel by professional illustrators using "Parallax Effect" technique and presented through the narration of powerful voice actors.

Accessible with a Single Click

Physicians and Santa Farma employees were given the opportunity to experience this work with a single click across all digital platforms accessible via smartphone, tablet or computer with internet access. The story, touching emotions from real life and becoming a symbol of peace, was shared with physicians.