BETA Kimya Achieves 25% Growth

BETA Kimya A.Ş. continues to grow with new investments and products. Despite the negative effects of Covid-19, BETA Kimya maintained momentum in its investment strategy and achieved 35% growth in 2020, with total growth of 25% since the start of the pandemic period. While raising the export share in total revenue to 60% by bringing its Apel and Mitreapel branded products to 78 countries, BETA Kimya A.Ş. also entered building supply stores and e-commerce sites with approximately 40 new practical packaged products aimed at end consumers. BETA Kimya A.Ş., one of the innovative and pioneering companies in the chemicals sector, is not slowing down its growth despite the negative effects of the pandemic. Last July, BETA Kimya A.Ş. laid the foundation for the region's largest adhesive and glue production facility with a domestic investment of TRY 315 million, and completed 2020 with 35% growth.

BETA Kimya A.Ş., entering building supply stores and e-commerce sites with approximately 40 new products including smart and practical packaged instant adhesives, tapes, multipurpose sprays and silicone for end consumers, achieved total growth of 25% despite the Covid-19 pandemic.

Expanding its product range according to changing consumer habits and new lifestyle trends after the pandemic, BETA Kimya A.Ş. launched smart and practical packaged products under its generic brands Apel and Mitreapel that can be used by everyone from 7 to 70. Offering approximately 40 new practical Apel and Mitreapel branded products in building supply stores and e-commerce sites—ranging from multipurpose tapes to grout fillers, hobby glues to mini silicone—that ease life and are easy to use for everyone, BETA Kimya A.Ş. aims to reach every household with its end-consumer products.

Sayacı: "We touch lives with our smart and practical products for end consumers"

BETA Kimya A.Ş. General Manager Cihat Sayacı, pointing out that they are focusing on new product development strategies according to global trends and changing consumer needs, stated: "Especially after the Covid-19 pandemic, we are seeing a significant increase in interest in 'Do it yourself' products worldwide. We quickly adapted to this change in consumption habits and directed our new-era research and development and innovation efforts toward products for end consumers. Under our Apel and Mitreapel brands, we have developed approximately 40 new multipurpose and practical products. For example, we entered the tape category for the first time in our company history. We launched 10 new smart tape varieties ranging from double-sided mounting tape to sealant tapes. With our smart products such as instant adhesives developed for simple home renovation applications, mini-tube silicones, practical repair putties and grout fillers that will become part of daily life, we now connect with end consumers in building supply stores and e-commerce sites. With mini-packaged and multifunctional products that will fit in your home, workplace, car or bag, we say 'BETA Kimya is with you every moment of life.' Now, alongside sector professionals and industrial production channels, we will continue our strong growth with our end-consumer products. In the upcoming period, we aim to increase the contribution we will gain from our products in building supply and e-commerce channels as a larger share of our total revenue," he said.