Unilever Reviews 8 Years of Its Sustainable Living Plan

Unilever's business model, adopted within the framework of its Sustainable Living Plan announced in 2010, continues to demonstrate that sustainability is not an obstacle to growth, but rather a driving force for it. Brands such as OMO, Lipton, Knorr, Dove, Algida, and Elidor—defined within Unilever as 'brands supporting sustainable living'—with reduced environmental impact, a sustainable living purpose, and the ability to communicate this to consumers, achieved 79.2 percent of Unilever Turkey's total growth in 2018. In the previous year, this figure was around 72 percent. In an assessment made in the eighth year of the Sustainable Living Plan, Mustafa Seçkin, Chairman of the Board of Unilever Turkey and Central Asia, said: "We place great importance on every action we take and every brand we own having a purpose behind it. We have brands that read society's expectations and changing consumer needs very well. Our way of doing business, which is completely aligned with our employees' feelings and our consumers' expectations, does not require us to place our targets ahead of profitability; the purpose itself brings profitability with it." Seçkin continued: "Now a period is beginning for us where we will be bolder with our brands in order to respond to society's and therefore our consumers' new expectations and to increase our positive impact. In order to spread sustainable living, our company, our brands, and our employees will together pursue purposes that create value."