Turkish Ready-to-Wear Sector Flexes Its Muscle in Paris for the European Market

The Aegean Ready-to-Wear and Apparel Exporters' Association (EHKİB) is carrying out its 21st national participation at the Premiere Vision Manufacturing Paris Fair. 19 Turkish ready-to-wear exporters will take part in the fair, to be held on September 1-3, 2026. Turkish companies will present their production, design, flexible manufacturing, sustainability and fast supply capabilities to international buyers.

The Turkish ready-to-wear sector is taking part in the Premiere Vision Manufacturing Paris Fair, one of the important gatherings of the global fashion industry in Paris, with the aim of strengthening its position in the European market and developing new trade connections.

19 Turkish ready-to-wear exporters will take part in the national participation organization to be held for the 21st time by EHKİB. The fair, to be held in Paris on September 1-3, 2026, will bring together manufacturers operating in the fields of ready-to-wear, fabric, yarn, leather, accessories and design with international purchasing teams.

With Türkiye's participation in the fair, the Turkish ready-to-wear sector's production capacity, design power, flexible manufacturing infrastructure and sustainable production capability will be presented to international fashion brands and purchasing groups.

France is a strategic market for the Turkish ready-to-wear sector
EHKİB Chairman Çağlar Bağcı stated that the European Union is the most important export region for the Turkish ready-to-wear sector, and that France stands out as one of the strategic markets.

Noting that Türkiye's ready-to-wear and apparel exports to France declined by 13 percent in the January-July period of 2026 compared to the same period of the previous year, reaching 468 million dollars, Bağcı stated that France is the sixth largest market for Türkiye's ready-to-wear exports.

Bağcı noted that France is the eighth largest export market for EHKİB, and continued as follows:

“France carried out approximately 30 billion dollars' worth of ready-to-wear imports in 2025 and is the world's third largest clothing importer after the US and Germany. Türkiye, meanwhile, is France's fourth largest clothing supplier after China, Bangladesh and Italy. This picture clearly demonstrates the potential the French market holds for our sector.”

Türkiye is among the strong participants of Premiere Vision Paris
Noting that Premiere Vision Paris is an important platform for strengthening the Turkish fashion industry's position in Europe, Bağcı said that Türkiye's strong participation in the fair goes back many years.

Stating that Türkiye is among the countries sending the most participants to the fair with approximately 200 fabric, ready-to-wear, leather and accessory manufacturers, Bağcı drew attention to Türkiye's position in the global supply chain.

Bağcı said, “We stand out from our competitors with our geographical proximity to Europe, our fast and flexible production capability, our strong textile and ready-to-wear infrastructure, our design competence and our investments in sustainable production.”

Value-added production is on the sector's agenda
Noting that competitive conditions in the global ready-to-wear sector are becoming increasingly difficult, Bağcı stated that Türkiye is having difficulty competing with manufacturers in Asia and North Africa, particularly on price-focused orders, due to rising production costs.

Stating that the Turkish ready-to-wear sector needs to focus on design, innovation, sustainability, digitalization, fast delivery and high value-added production in order to maintain its competitiveness, Bağcı said that Europe's tendency to source from nearby geographies constitutes an important advantage for Türkiye.

Bağcı emphasized that Premiere Vision Paris is not merely a fair where products are exhibited, but also a strategic platform for developing commercial relations with existing customers and establishing new business connections.

“We want to preserve and grow our share in the French market”
EHKİB Board Member and Chairman of the Foreign Markets Committee Seray Seyfeli drew attention to the fact that the Turkish ready-to-wear sector has lost a significant portion of the cost advantage it had in previous years due to rising production costs.

Noting that strong supplier countries such as India, Vietnam and Tunisia are right behind Türkiye in the French market, Seyfeli stated that direct contact with international buyers needs to be increased in order to preserve market share.

Seyfeli said, “For this reason, it is important for us to regularly participate in fairs considered global reference points for the sector, such as Premiere Vision Paris. As EHKİB, we are participating in the fair with 19 of our companies. We aim to enable our companies to reach new customers while strengthening their commercial relations with existing customers.”

Sourcing criteria are changing in Europe
It is noted that in the sourcing decisions of European fashion brands, not only price but also criteria such as speed, flexibility, quality, low-quantity production, sustainability and traceability are gaining increasing importance.

Türkiye's geographical proximity to the European market, its fast production capability and its advanced textile infrastructure provide significant advantages within these changing sourcing dynamics.

Seyfeli stated that in order for Turkish companies to preserve these advantages, they need to develop their sustainable production infrastructures, increase their design and collection strength, and remain in constant communication with European buyers.

Approximately 1,000 manufacturers to come together in Paris
The Premiere Vision Paris Fair will bring together textile and fashion professionals from different countries around the world in Paris.

Within the scope of the fair, approximately 1,000 manufacturers from 40 countries, operating in different areas of the fashion industry, primarily yarn, fabric, leather, ready-to-wear, accessories and design, are expected to present their collections to international buyers.

The February 2026 edition of the fair was visited by approximately 20 thousand sector professionals. The September edition is also expected to bring together purchasing teams of fashion brands, designers, manufacturers, suppliers and other sector professionals.

EHKİB's international fair activities continue
EHKİB continues its national participation organizations at international fairs with the aim of increasing the visibility of the Turkish ready-to-wear sector in international markets, enabling exporters to reach new customers, and strengthening its position in existing markets.

In this context, the 21st national participation will be carried out at the Premiere Vision Manufacturing Paris Fair, to be held on September 1-3, 2026.

The 19 Turkish companies participating in the fair through the EHKİB organization are as follows:

Akçakaya Group Tekstil
Beta Konfeksiyon Tekstil
Betobe Tekstil
Büşra Triko Tekstil
Colletti Torosan
Demirişık Tekstil Konfeksiyon
DND Tekstil
Formal Triko Tekstil
Gülsen Tekstil
İYA Tekstil
Kreateks Tekstil
Meba Dış Ticaret Tekstil
Mergü Tekstil Konfeksiyon
Modalt Tekstil Konfeksiyon
Öztek Hazır Giyim
RAL Tekstil
Rasa Tekstil
Seleksiyon Tekstil
Teori Toptan İmalat İhracat Tekstil