Sephora Turkey Unveils Its Most Anticipated New Year Product Launch of the Year
Sephora Türkiye held its highly anticipated new year press launch, followed with great interest every year, on Tuesday, 2 December 2025 at Tersane İstanbul Event Hall. Organized under the concept "Sephora Holiday Beautyland," the event took place in a colorful atmosphere with the participation of leading names in the beauty world, celebrity guests, and select Sephora Gold cardholder customers. Attendees became part of a special world reflecting the new year spirit by discovering the experience areas of nearly 50 brands available exclusively at Sephora, led by Sephora Collection.
Sephora Turkey held its highly anticipated New Year press launch on Tuesday, 2 December 2025 at Tersane Istanbul Event Hall. The event, organized under the "Sephora Holiday Beautyland" concept, brought together leading names from the beauty world, celebrity guests and select Sephora Gold card customers in a vibrant atmosphere. Participants discovered experience areas featuring approximately 50 brands found exclusively at Sephora, including Sephora Collection, becoming part of a special world reflecting the New Year spirit.
During the event, the New Year campaign film featuring Nükhet Duru, Aybüke Pusat, Taro Emir Tekin, Selin Şekerci, Cemal Can Canseven, Duygu Özaslan and Can Maxim Mutaf from Sephora Turkey met guests for the first time. Nükhet Duru, Taro Emir Tekin, Duygu Özaslan and Can Maxim Mutaf from the project were among the event's featured guests, while numerous celebrities including Nebahat Çehre, Ahsen Eroğlu, Şebnem Bozoklu, Enis Arıkan, Ezgi Eyüboğlu, Sedef Avcı, Zeynep Tuğçe Bayat, Cansel Elçin, Cansu Tosun, Cansu Akın, Cemre Solmaz, Nazlı Sabancı and Tuvana Büyükçınar also attended.
Sinem Saraçer Turanlı, General Manager of Sephora Turkey, made the following statement regarding the event:
"During this period, Sephora has once again become a magnificent gifting destination. With colorful options ranging from makeup to perfume, hair to skincare, we will celebrate beauty together through gift-giving. Our inclusivity vision is now more than a stance; it is a powerful and fun 'safe space' that makes room for everyone's story."
Pınar Tunaveli, Marketing Director of Sephora Turkey, shared her enthusiasm for the New Year period as follows:
"Celebrating the New Year with our beauty community is always a special excitement for us. At Sephora, we believe beauty is unique and limitless for everyone. This year we prepared a special project by combining the New Year spirit with this vision and again came together with extraordinary names. A wonderful content series awaits us."
Throughout the event, guests had the opportunity to closely examine New Year collections from leading brands in makeup, skincare, hair care and fragrance categories. Personalized gift alternatives, surprise experience points and carefully prepared decorations were greatly appreciated by attendees.
This special launch by Sephora Turkey, bringing together approximately 50 prestigious brands, stood out as the "most eye-catching beauty gathering of the year" with impressive experience areas, powerful visual presentations and energy throughout the day. Guests discovered new collections and spent an unforgettable day fully experiencing the New Year spirit.
Gallery
