Istanbul to Experience the Future of Beauty
The Güzellik & Bakım İstanbul Fair, to be held at Istanbul Lütfi Kırdar International Congress and Exhibition Center between 26–29 March 2026, will bring together innovative products and applications for industry professionals, ranging from professional cosmetics to medical aesthetics, and from hair and body care to anti-aging solutions.
Scheduled for 26–29 March 2026 at the Istanbul Lütfi Kırdar International Convention and Exhibition Palace, the Beauty & Care Istanbul Fair will bring together innovative products and applications ranging from professional cosmetics to medical aesthetics, hair and body care, and anti-aging solutions to sector professionals.
AI-Powered Robotic Weight Loss Device Presented in Turkey for the First Time
One of the fair's most striking innovations will be a robotic weight loss device requiring no aesthetician intervention. Supported by artificial intelligence, the device measures parameters such as skin moisture, elasticity, pigmentation and sensitivity, offering personalized protocols. Participants will have the opportunity to both observe and experience robotic applications, examining the safe and standardized results delivered by the technology up close.
Next-Generation Technologies in Skincare and Hands-On Experience
The fair will showcase devices that reduce the appearance of wrinkles, strengthen skin tissue, and support healthy aging approaches. These systems, presented in Turkey for the first time, stimulate the deeper layers of the skin, activating muscle tissue, with expert-led demonstrations showing application procedures step-by-step to participants.
In-Depth Care with Oxygen Therapy and Microneedling Applications
Oxygen therapy systems that increase skin moisture levels using high-pressure oxygen and microneedling technologies strengthen skin tissue by increasing collagen and elastin production. Interactive demonstrations conducted at the fair will communicate application techniques, suitability to skin types, and achieved results to visitors in detail.
Applied Skincare Products and Korean Technologies
Tonic, cream, serum and mask sets for sensitive and atopic skin, Korean skincare technologies and products from local brands will meet participants under expert guidance. Multi-step care protocols will be demonstrated to sector professionals through interactive applications, and new skincare trends will be experienced in the field.
Supporting Care Protocols with Salt Therapy
Salt cabins supporting toxin elimination and moisture balance in the skin will provide participants with hands-on experience. This allows the effect of care procedures to be observed and the skin's renewal process to be monitored closely.
Applied Training through Masterclasses and Workshops
The fair will also introduce advanced gel systems in nail and foot care, pedicure sets and professional care products to the sector. Through workshops and masterclasses conducted with podologists and specialists, participants will learn product application techniques and gain hands-on experience.
Interactive Experience and Innovation Platform
TG Expo Beauty & Care Fair Project Director Gökhan Büyükataman:
“Participants not only view products but experience the effect of each application firsthand through hands-on experiences and masterclasses. The fair offers a unique platform bringing innovation and education together under one roof, providing new perspectives and inspiring applications for professionals in the sector.”
The fair is preparing to bring professionals together as an interactive, experience-focused environment where innovative technologies, applications and educational models in the sector converge.
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