Dietary Supplements Market Expected to Reach $2.5 Billion by 2030

Turkey's dietary supplement sector continues to grow, with consumer confidence also rising. According to data from the Food Supplement and Nutrition Association (GTBD), the market reached USD 1.43 billion in 2024, and is projected to reach USD 2.5 billion by 2030 with an average annual growth rate of 10.1%.

Research conducted by GTBD in collaboration with XSights shows that market growth is not limited to economic indicators alone, with consumer confidence also rising significantly.

According to the research, the proportion of consumers stating they used at least one dietary supplement in the past three months rose from 49.2% to 74.8%, while confidence in the category increased from 60% to 77%. In the same period, the perception that "adequate inspections are being conducted" rose from 23% to 52%.

Market Grows as Consumer Awareness Increases
The research results show that dietary supplements are reaching broader consumer groups, while also indicating increased awareness levels regarding product contents, reliability and purchase channels.

According to GTBD, strengthened inspection mechanisms in recent years and the current system based on task-sharing among institutions play an important role in this development.

In Turkey, product approval, manufacturing, import, export and market inspections of dietary supplements are conducted by the Ministry of Agriculture and Forestry, while health claims are supervised by the Turkish Medicines and Medical Devices Agency (TİTCK), and advertising and promotional activities are monitored by the Ministry of Commerce. This structure creates a complementary inspection model that considers both food safety and consumer health.

"Rise in Confidence Shows Current System is Delivering Results"
Dr. Samet Serttaş, Chairman of the GTBD Board of Management, stated that the increase in consumer confidence demonstrates that the structure the sector has created in recent years is bearing fruit in the field.

Serttaş said, "Dietary supplements have now become a category that a much broader consumer base uses regularly. The rise in confidence levels alongside the increase in usage rates shows that consumers are acting more informedly regarding product contents, inspection procedures and purchase channels. This picture should be evaluated not only in terms of market size, but as an important indicator of the effectiveness of the current system."

Sector Priority: Protecting the Trust Environment
Addressing recent regulatory assessments, Serttaş emphasized that the sector's priority is preserving the current trust environment rather than engaging in new regulatory discussions.

Serttaş stated that given the current situation where consumer confidence is rising, usage rates are increasing and inspection perception has improved, the sector's most important responsibility is to maintain and develop the stable structure.

Transparency and Domestic Production Come to the Fore
According to GTBD, the sector's agenda for the coming period includes strengthening product traceability systems, increasing domestic raw material investments, expanding transparent labeling practices and reinforcing science-based inspection infrastructure.

With rising consumer awareness, strengthened inspection mechanisms and a sustainable growth trend, the dietary supplement sector is expected to continue its development in the coming years by increasing both its economic size and consumer confidence.