Timur Öztürk, International Sales Director of Yatsan

We conducted a pleasant interview with Timur Öztürk, International Sales Director at Yatsan. Öztürk shared with us Yatsan's 45-year success story and Yatsan's new targets and projects.

Could you briefly tell our readers about yourself, your education and your professional background in the sector?

I studied International Trade and Marketing at university. At Yatsan, I have held positions as Export Sales Representative, followed by Export Manager, then Director of Marketing and Product Management, and currently I serve as Director of International Sales and Product Management. I am a member of the Advisory Board of King Koil, a U.S. mattress company, and over 12 years in the mattress sector, through international travel, sector trade fair visits and participation in mattress and sleep seminars in the United States, I have acquired extensive knowledge and experience.

As a company that accounts for 25 percent of Turkey's mattress exports, how do you evaluate this development in the sector?

Yatsan is a company that has adopted the vision of enabling people to sleep better and adding value to their lives. The fact that we produce a large share of the country's exports is actually something we view as achieving the success of making more individuals worldwide happy with domestic production and quality mattresses. This is a serious responsibility. Without compromising our understanding of quality and comfort, our aim is to produce mattresses that will best meet people's sleep needs, and we achieved this success through our goal being valued in the world. Toward this end, we will continue to expand our production and distribution channels worldwide to reach more individuals.

Are your manufactured products 100 percent natural?

Yatsan delivers its products to customers across different geographies of the world. In these different geographies, eating and drinking habits and living habits differ, just as sleep habits differ from one another. For this reason, Yatsan's product range includes products that address many different sleep cultures. 100 percent natural products are also part of Yatsan's product portfolio. In general, people's sleep awareness is developing and demand for products that will provide them the correct comfort is increasing.

Could you tell us about your monthly production capacity and product variety?

The furniture and mattress sector is an industry with seasonal ups and downs. For this reason, production quantities are affected by seasonality. Yatsan has a monthly production capacity of 30,000 mattresses in its state-of-the-art modern facilities. As we mentioned before, we produce customized and high value-added products and deliver them to our customers. For this reason, our product variety in production is quite high.

Are there new brands you have added to Yatsan?

Yatsan carries out licensed production for some of the world's largest mattress manufacturers and distributes to Europe and neighboring countries. Due to increasing demand for products made from natural materials, it has added the "Merens" brand to its portfolio, which is manufactured with 100 percent natural materials and handcrafted.

Which countries do you export to? What are your target markets?

As Yatsan, we export to more than 60 countries in the world. Among our new targets are Far East countries and North America. Bringing Yatsan's quality and superior service understanding to consumers in distant geographies of the world is among our new goals.

There are many mattress manufacturers in Turkey and many companies exporting abroad. How does this competition affect you?

Yatsan holds great respect for all manufacturers doing good business in the market and contributing to the country's economy. We believe that fair competition at the same time strengthens us. The arrival of quality Turkish goods at different points in the world makes us very proud. Unfortunately, due to tight competitive conditions, we have recently begun to suffer from unfair competition created by counterfeit products. We believe this could damage the country's producer image in general. "Due to increasing demand for products made from natural materials, it has added the "Merens" brand to its portfolio, which is manufactured with 100 percent natural materials and handcrafted." "We believe that people's quality of life depends on good sleep and we will continue to reach more people for a quality life in the world."

Does Yatsan brand have growth plans and strategies, could you tell us about them?

Yatsan has always been a company that sets serious goals for itself. To achieve these goals, we develop and implement strict strategies. Our greatest goal is to bring everyone in the world together with good sleep and we continue to work in this direction.

Have there been any new investments or recent developments?

We closely follow developing production and material technologies. Keeping our production lines up to date with technological innovations is always very important for our production diversity. Yatsan makes regular investments in new equipment. Yatsan is also the company that first applies developing material technologies and begins using them in its products. In addition to production and material investments, we have started to place greater emphasis on training in order to invest in human resources and employ more qualified workers under our roof.

Anything you would like to add...

Yatsan will continue its work without slowing down. We believe that people's quality of life depends on good sleep and we will continue to reach more people for a quality life in the world.