Veli Dinçel Appointed General Manager for Laundry and Home Care, Adria Region, at Henkel

Veli Dinçel, who served as Sales Director of Türk Henkel Laundry and Home Care, has been appointed General Manager of Laundry and Home Care for the Adria region following a successful tenure.

Veli Dinçel, who graduated from Boğaziçi University in 1996, began his career that same year in the sales department at Gillette. During his tenure at Reckitt Benckiser, which commenced in 2006, he held various sales positions and served as country manager for the Baltic states. In December 2013, he joined Henkel's career path. He served for 3.5 years as Sales Director of the Laundry and Home Care Business Unit, responsible for sales of all Henkel's laundry and home care brands. Going forward, Dinçel will continue his career as General Manager of Laundry and Home Care for Henkel's Adria Region (Croatia, Slovenia, Bosnia and Herzegovina). In a statement on the matter, Veli Dinçel said: "We have quite a diverse workforce at Henkel. However, we are a team united around strong corporate values. The different experiences, knowledge and creativity of our employees are extremely important in terms of competitive advantage. In this respect, I am proud to be part of this family with our shared common values. I want to apply my diverse experiences here in the Adria region and contribute as much as I can to Henkel's priorities for 2020 and beyond."