Selen Kozmetik Makes Key Appointment

Selen Kozmetik Makes Key Appointment Selen Kozmetik A.Ş. Board Member Murat Sami Yenilmez has been appointed to the position of CFO & CVO (Chief Value Officer) of Selen Kozmetik A.Ş. Murat Sami Yenilmez, who has devoted more than half of his 22-year career to the advertising and media sector, has served as CFO at Initiative Media and Starcom Media Vest Group (SMG). He has worked in close collaboration across media, advertising, production, finance and operations functions in Turkey, and also played a key role at Publicis Groupe in the structuring of VivaKi Turkey. [caption id="attachment_147419" align="aligncenter"] Murat Yenilmez[/caption] He supports the digital transformation journey of Opt.d.com Digital Marketing and Technology Agency, which he launched in 2015 as a programmatic marketing service provider and currently heads, aiming to strengthen its Mar-tech vision and achieve healthy growth. Maintaining his focus on technology and digital transformation, Murat Sami Yenilmez has scaled Opt.d.com to a technology scale by leading a Ministry of Industry-approved in-house R&D Software Development Team. Leading the digital transformation journey of the brands he has been involved with, Murat Sami Yenilmez also pursues entrepreneurial interests in Game-Fi solutions alongside his professional career. In 2021, he founded Mythaverse to create a promising global business model by combining decentralized finance (DeFi) and non-fungible tokens (NFTs) with blockchain-based online games. A graduate of Istanbul Technical University with a degree in engineering, Murat Sami Yenilmez completed his Master's degree in Business Administration from Istanbul University in 1999. With a strong background in the digital agency ecosystem, having successfully integrated his Mar-tech vision into R&D culture and having contributed to the development of numerous professionals in the sector, Yenilmez will continue to develop visionary strategies in his new role at Selen Kozmetik A.Ş.