Bakırcı Group and BASF Coatings Form Strategic Partnership

Two leading automotive-sector brands Bakırcı Group and BASF Coatings have signed a new partnership. Bakırcı Group has become the Turkey Distributor for the Glasurit, Baslac and Norbin brands.

Bakırcı Group and BASF Coatings have joined forces to increase efficiency in the sector and provide sustainable service quality in paint application processes in line with manufacturer standards. Under the signed agreement, Bakırcı Boya ve Yüzey Çözümleri A.Ş., which operates within Bakırcı Group, has become the Turkey Distributor for the Glasurit, Baslac and Norbin brands.

Through this strong partnership, BASF's global leadership in quality, innovation and sustainability, combined with Bakırcı Group's deep experience in automotive after-sales services, robust network, advanced technology-driven customer experience and Garagineering infrastructure, aims to enhance sector efficiency while strengthening its journey of creating value beyond paint.

BASF Coatings' Glasurit, Baslac and Norbin brands are among globally preferred brands for their superior colour accuracy, environmentally friendly formulations and OEM-approved systems. With Bakırcı Group taking on distribution of these brands in Turkey, value-creating initiatives will be implemented in many areas such as technical support, training, digital solutions and business development.

"Will make an important contribution to our sustainable growth"
Bakırcı Group Chairman of the Board Cihat Bakırcı, noting that this partnership agreement will make a significant contribution to their sustainable growth, made the following remarks at the event:

"We are delighted to combine our strengths with a global player like BASF. This partnership will advance our vision of delivering competitive, manufacturer-standard sustainable services in the paints sector. By planning a long-term strategic partnership, we will undertake initiatives that create value for our business partners in areas such as training, technical support, digitalization solutions and business development projects."

"Turkey is an important market for BASF Coatings"
Marco Hoepker, Middle East, Turkey and Central Asia Regional Director for BASF Coatings, stated that Turkey holds strategic importance for them and continued as follows: "We are excited about this new partnership with Bakırcı Group. Through this collaboration, we will increase our brands' market share in Turkey and provide stronger solutions to our customers."