X-Rite Pantone Strengthens Presence in Turkey with Single Distributor-Sales-Service Model

X-Rite announced today that it has appointed Odak Kimya as its sole distributor in Turkey, marking another step forward toward a colorful future in the country. With this move, Odak Kimya has achieved the distinction of being the only distributor among all X-Rite partners to serve as distributor and authorized service centre across all sectors. Through this appointment, X-Rite is leveraging Odak Kimya's 25 years of experience and its nationwide distribution network, with headquarters in Istanbul. With the new organizational structure taking effect in January 2019, Odak Kimya will serve a broad range of sectors where color accuracy and consistency are fundamental components of the production process. Beyond key areas such as digital imaging, prepress, print and packaging, photography, paints, plastics, ceramics and design, Odak Kimya is expanding its reach by taking on color management solutions for the automotive and mining sectors—previously represented through separate sales channels—and will now serve all sectors with X-Rite's complete product portfolio. Antoine Preisig, General Manager EMEA at X-Rite, believes that focusing on Turkey demonstrates X-Rite's commitment to better serving the needs of this growing market. Preisig said, "We remain committed to developing best-in-class color management solutions in areas where color is critical and important. Expanding our partnership with Odak Kimya and establishing a specialized team ensures that X-Rite customers and partners achieve the highest standards in service level, product knowledge, response times and understanding of local market conditions." Ayla Cuhadaroğlu, General Manager of Odak Kimya, stated that this partnership provides significant benefits for both end-users and customers in the distributor position. Ayla Çuhadaroğlu, who noted that they will provide high-quality customer service and technical support to X-Rite/Pantone customers across the entire product range, said, "Odak Kimya's proven distribution business model, stocked products, faster delivery, local service and calibration services provide X-Rite/Pantone business partners with flexibility and efficiency." Stating that their areas of expertise are based on color measurement and management solutions, Ayla Çuhadaroğlu noted that X-Rite-Pantone is positioned at the centre of these solutions.