Şenpiliç Brings Its New Brand Doyfarm Together with Business Partners in Antalya

Şenpiliç, one of Turkey's leading integrated poultry meat producers, held its traditional annual business partners meeting in Antalya this year. The company introduced its redesigned Doyfarm brand launch to distributors and showcased its new product range to business partners from Turkey and abroad.

At the event, which covered sector developments, growth targets and strategy for the coming period, the company's 2025 performance in domestic and international markets was evaluated, and its vision and roadmap extending to 2030 were shared.

DOYFARM BRAND PRESENTED TO BUSINESS PARTNERS
At the event organized under the "DOYFARM" concept, the brand's redesigned identity and new product portfolio were presented. Şenpiliç is marketing processed products developed under the Doyfarm brand, taking into account consumer expectations for nutrition, taste, convenience and accessibility.

The company aims to reach a broader consumer base with its new product portfolio thanks to its strong distribution network.

CONSUMER-FOCUSED PRODUCT DEVELOPMENT STRATEGY
The meeting also assessed the impact of changing consumer habits and market dynamics on product development processes. Şenpiliç emphasized that it will strengthen its customer-oriented approach in line with sustainable growth targets while continuing to invest in innovative products.

"WE HAVE DEVELOPED AN INTENSIVE AND FLEXIBLE BUSINESS PLAN THROUGH 2030"
Faik Üçer, Assistant General Manager of Şenpiliç's Sales Division, noted at the meeting that consumer behavior and global economic conditions are changing rapidly and stated:

"We face a rapidly changing consumer profile. In addition, socioeconomic conditions, global risks and political developments in our surroundings require close monitoring of all parameters related to our business and adaptation to changing circumstances. These meetings we hold with our business partners are of great importance in terms of information sharing and developing a shared vision.

We aim to write a new success story with the Doyfarm brand. We believe our new processed product portfolio will provide significant benefits to our customers and consumers. We have prepared an intensive and flexible business plan extending through 2030. We will continue to expand our ecosystem with new investments and services."

Şenpiliç aims to strengthen its market position through new brand investments and product development efforts and continue sustainable growth together with its business partners.