Milliken's 'Colordirection 2020' Colour Palette Explores the Colours of Life

The Connected Comfort theme forms the basis of six color tones selected for the ColorDirection 2020 color palette. This theme reflects comfort, flexibility and personal experiences, emphasizing the connection between products sold in various markets and the consumers of these products. We humans experience the world through our senses. From the earliest years of our childhood, the memories we acquire throughout our lives and our ongoing habits are shaped by how we associate these formative experiences with emotions, tastes, colors and overall aesthetics. Milliken deeply understands and articulates the power of colors to trigger emotions and determine consumer behavior.