L'Oréal Türkiye Attends SB'19 Istanbul Conference

L'Oréal sponsored the SB'19 Istanbul Conference. At this gathering of the Global Sustainable Brands network held at Fairmont Quasar Istanbul, L'Oréal Turkey General Manager Laurent Duffier delivered an inspiring speech titled 'Redesigning Brand Purpose'. In his remarks, Laurent Duffier explained how L'Oréal, built on strong and deep-rooted values, creates added value for employees, business partners, consumers, the environment and communities through its "Beauty for All" mission, and how it has redesigned its brand purpose. At the SB'19 Istanbul Conference, L'Oréal Turkey General Manager Laurent Duffier, recounting the brand's transformation process toward the future that began 15 years ago, stated: "The world is evolving and changing rapidly, and for brands the issue is no longer just about sales, profit and market share. Consumers not only want the best quality products and services; especially the new generation seeks greater meaning and purpose in what companies do and in every brand they prefer. All brands need to reassess and restructure their purposes to adapt to changing conditions. The new journey we began 15 years ago as L'Oréal was built upon our brand heritage, strong ethical values, and science and innovation in our DNA. The success of our future journey can only be achieved by placing at the center of our strategy and all our business practices the key pillars of being a responsible corporate citizen respectful of the environment and the communities we live in, our work on diversity and inclusion, projects we implement in areas such as women empowerment, and becoming a 'beauty-tech' company. We will continue to pursue excellence always because we believe in the power of beauty to change lives." At the SB'19 Istanbul Conference, L'Oréal Professional Products Division General Manager Gülşah Camcı Yılmaz spoke in the session titled Good Transformation. Yılmaz stated: "Change can be sustainable when it is carried out together with company employees, leaders, stakeholders and associations. As L'Oréal, we are also transforming the value creation and value generation journey we undertake with all our teams to provide the best benefit to our business partners through digitalization and innovation. With this transformation, we aim to provide the best service to our consumers."