Crystal Apple 2026: Allianz Türkiye Wins 15 Awards and the Grand Prize

Allianz Türkiye has been recognized for the second consecutive year with the "Brand Giving Courage to Creativity" award at Kristal Elma Awards, one of the advertising and marketing communications sector's major events. The company demonstrated its success in creative communications with a total of 15 awards across different categories.

Allianz Türkiye, distinguished by its communication initiatives aimed at providing confidence and hope to its customers, won awards for projects spanning a wide range from product and service communications to social benefit initiatives.

In this year's competition, Allianz Türkiye stood out with projects including "Market Hand Examination," "We Stand Behind You Like a Mountain," "From Today On Allianz Is With You," "50 Powerful Female CEOs+1 Girl Future," and "Ask My Digital Doctor," and won a total of 15 awards. The "Market Hand Examination" project, which was launched to raise awareness of early diagnosis in breast cancer, was also recognized with a Crystal Award in the Ambient Media Usage category as well as a Grand Award.

In his assessment of the matter, Onur Kırcı, Assistant General Manager of Marketing and Digital Insurance at Allianz Türkiye, stated that they view creativity not only as an integral part of communications activities but also of customer experience and organizational culture, and expressed that the award received for the second consecutive year is an important indicator of their approach to supporting bold ideas.

At Kristal Elma 2026, Allianz Türkiye won 5 Crystal, 6 Silver, 3 Bronze and 1 Grand Award, solidifying its strong position in the sector with creative communications and social benefit-focused initiatives.