Kalekim Brings Fresh Momentum to the Sector with New Brand Bi'Boya

With its new brand Bi'Boya introduced to the paints sector, Kalekim has launched a new era in the paints industry. Presented to the market with the slogan "Paint on the internet," Bi'Boya will distinguish itself in the sector as an energetic and reliable brand that simplifies life through an e-commerce system. Altuğ Akbaş, General Director of Kalekim, emphasized that Kalekim continues to pioneer innovations, stating: "Following extensive studies and research, we have taken an entirely new step in the paints sector and have begun manufacturing all our paint products under the Bi'Boya brand. With Bi'Boya, we have also launched our new digital applications. Bi'Boya has become more than just a paint brand—it has become an online paint sales platform in our country," he said. Emphasizing that they will focus on paint production at the Kalekim facility in Balıkesir, Altuğ Akbaş stated: "As Kalekim, which manufactures in every branch of construction chemicals, we have entered a new phase by consolidating and expanding paint production in a single center at our Balıkesir facility, which we opened with an investment of TRY 45 million. We will grow the paint production that we have consolidated at our seventh facility in Balıkesir under our Bi'Boya brand with a new approach and business model."

Fully Meeting Expectations

Through Kalekim's new digital applications, Turkey's new paint brand Bi'Boya is connecting with consumers and professionals. Developed in consideration of current trends and consumer needs, paint products aim to flawlessly meet the expectations of consumers, craftsmen, professionals, and dealers. At the same time, with Bi'Boya becoming an online sales platform, the finest colors, newest price advantages, and innovative decoration ideas will win consumers' approval. Significantly differentiated from other brands in the market and capable of speaking the language of emotions, it symbolizes an energetic and innovative approach. The focus of Bi'Boya, which differentiates itself primarily through service in the paints sector, is on consumer satisfaction. This online system, which also develops the professional knowledge and skills of craftsmen, simultaneously simplifies consumers' lives. End consumers benefit from both quality and superior paint applications through Bi'Boya. Bi'Boya attracts considerable interest from female consumers because this system allows women to easily select their paint and access qualified craftsmen without needing anyone's help. Women, who feel the confidence that comes from choosing the recommended craftsman themselves, find their lives easier through Bi'Boya's beautiful colors and applications.

Innovative Solutions Through the Bi'Usta Application

The Bi'Usta mobile application, which includes paint and ceramics craftsmen, brings consumers and craftsmen together and offers highly creative solutions. Consumers who enter the Bi'Usta system to have the interior and exterior spaces of their home or workplace painted can receive free inspection services from craftsmen in the system. For this, it is sufficient to download Bi'Usta and select the job and area for which they want service. They then enter area information (such as square meters, number of rooms) and await offers from craftsmen. After becoming members of the Kalekim Craftsman Club, craftsmen included in the system create their profiles in Bi'Usta Corporate and submit offers to users who want to have their homes or workplaces painted. Once they reach an agreement with the customer, they can begin work immediately. A rating system also exists in this system. Consumers can rate craftsmen, and the craftsman's rating in the system changes accordingly. The Bi'Usta system also includes 'Guaranteed Craftsmen.' Those who wish to have ceramics applications can also receive offers from Guaranteed Craftsmen if they choose.