Kalebodur Wins Design Award at Archiproducts Design Awards 2025

Kalebodur, the leading architecture-oriented brand of Kaleseramik, Turkey's ceramic sector pioneer, won the Archiproducts Design Awards 2025, one of the design world's most prestigious accolades, with its Mayfair series. Responding to the 'return to nature' trend with technology and aesthetics, Mayfair succeeded in standing out among thousands of international products.

Kalebodur has been recognized at the Archiproducts Design Awards 2025, which honors innovation and aesthetics on a global scale, with the Mayfair series that integrates design and technology with sustainability.
Selin Çevik Ersay, Category Marketing Director, commented on the award as follows:
"This award is proof that Mayfair is not just a product, but a comprehensive philosophy. With our V-Intech technology, we embed the spirit of natural material into every grain of porcelain, offering solutions that eliminate boundaries for architects. Mayfair is the finest example of our understanding that merges aesthetics, function and sustainability in a single pot."

Balance of Design, Function and Sustainability
Thanks to V-Intech technology, which provides a technological answer to the quest for naturalness, Mayfair flawlessly combines the unique aesthetics of natural marble with the superior durability of porcelain. This innovative technology sets a first in the sector with its vein structure that continues not only on the surface of the slab, but also on its body, edges and cross-sections. In this way, Mayfair creates seamless, flowing and integral surfaces that fully integrate with architecture, delivering a continuous, fluid and cohesive appearance in applications such as countertops and furniture.

Aesthetics Meets Durability 
The Mayfair series, reflecting the "quiet luxury" concept with its matte surface and color palette in ash, stone and earth tones, adds timeless elegance and tranquility to spaces. In addition to its aesthetic superiority, its porcelain structure exhibits high resistance to wear, staining, scratching and heat, offering a durable and low-maintenance sustainable solution for high-traffic areas.
Available in dimensions of 120x280 and 160x320 and thickness options of 6, 12 and 20 mm, Mayfair provides flexible, practical and hygienic use in areas such as furniture and countertops.

A First in the Sector: V-Intech Technology 
The fundamental characteristic that distinguishes Mayfair from its competitors is Kalebodur's revolutionary V-Intech technology. In traditional porcelain slab production, natural patterns exist only on the surface. Therefore, the pattern does not continue at the slab cross-sections and the underlying monochrome body becomes visible. Particularly in applications requiring detailed craftsmanship such as countertops and furniture, this situation weakens the material's natural marble effect and overall aesthetic perception.

V-Intech technology breaks out of this standard and brings an innovative approach to the sector. Through this technology, which imparts a "body-internal vein structure" to the porcelain slab, veins provide continuity in the body and cross-sections along with the surface of the slab. Thus, the porcelain slab takes the claim of "natural appearance" one step further, gaining the ability to "behave naturally" just like a real marble block. This unique integrity endows the material with unprecedented realism while offering designers and architects unparalleled creative freedom.

Multi-Dimensional Sense of Responsibility 
Energy-efficient production processes and recyclable structure minimize environmental impact. Mayfair, which creates a sense of reconnection with nature, promotes peace and balance in spaces while supporting women's employment and contributing to social sustainability.