İGSAŞ Wins "Good Idea Award" at CX Awards Turkey 2026

İGSAŞ, a leading company in Turkey's agriculture and chemical sectors operating under Yıldızlar Yatırım Holding, achieved significant recognition at CX Awards Turkey 2026 with innovative digital solutions in the customer experience field. Within the scope of CX Awards Turkey, Turkey's first and most comprehensive customer experience awards programme, İGSAŞ was recognised with the "Good Idea Award" in the Digital Customer Experience Category, drawing attention with its approach focused on digitalization in agriculture.

At this year's 9th edition of CX Awards Turkey, projects from different sectors in Turkey were examined during the evaluation process conducted by independent jury members with expertise in the field. While 25 projects that stood out with their innovative approach to customer experience and tangible benefits were awarded, İGSAŞ took its place among these select projects and became the recipient of the "Good Idea Award".

In his assessment regarding the award, İGSAŞ General Manager İlkay Ünal stated: "We approach sustainability in agriculture not only through production processes, but with holistic solutions that improve the farmer's experience in the field. This award we received at CX Awards Turkey is a strong indicator of our approach positioning digitalization as a tool that adds value to the field, and our vision centred on the farmer. As İGSAŞ, we will continue to transform technology into tangible benefits that support agriculture's future."

End-to-end customer experience in the digitalized agricultural ecosystem
Through its Farmer Mobile Application and artificial intelligence-supported infrastructure within the application, İGSAŞ provides "correct irrigation" and "correct fertilization" analyses, increasing agricultural productivity while contributing to sustainability in water and resource usage. The Filiz Artificial Intelligence Assistant featured in the application enables real-time monitoring of field health status on maps through satellite-supported tracking capabilities, while the "ask your expert instantly" module provides real-time advisory support to farmers, strengthening decision-making processes in the field.

İGSAŞ Marketing and Customer Experience Director Ertuğrul Aktaş stated: "We aim to develop solutions that simplify customer experience with digital tools rather than complicating it, providing direct support to farmers' daily decision-making processes. The Filiz Artificial Intelligence Assistant is a concrete output of our approach of producing maximum benefit with minimum technology. Being recognised with the 'Good Idea Award' at CX Awards Turkey demonstrates that this user-centric approach has found appropriate recognition."

This approach, for which İGSAŞ was recognised with an award at CX Awards Turkey, reveals a customer experience vision aimed at creating maximum benefit with minimum technology, developing simple solutions centred on the user, and reflecting digitalization as real value to the field.