World's Best Entertainment Brand Award Goes to a Turkish Brand, Hupalupa, for the First Time

MAPIC 2024, held for the 29th time in Cannes, France, with 4,500 visitors from more than 75 countries, is an important step in strengthening Turkish brands' international expansion. MAPIC 2024, considered the Oscars of the retail sector, saw the domestic brand HUPALUPA win the "Entertainment Brand of the Year" award at the Palais des Festivals, thus achieving international recognition of its success. With this, HUPALUPA became the first Turkish brand to receive this award, marking a historic achievement.

Since 1996, the MAPIC Awards have recognized excellence, innovation and creativity in the retail sector, identifying the sector's most beneficial, sustainable and visionary projects. The awards examine the performance, development and innovation solutions of brands competing in 13 different categories, determining the winners.

In the ENTERTAINMENT BRAND OF THE YEAR category, which showcases extraordinary entertainment experiences on a global scale, the winning Turkish brand was HUPALUPA. HUPALUPA board members received the award from Steffen E. Friedlein, Managing Director of ECE Germany.

Global Success from a Turkish Brand

HUPALUPA Board Member Merve Timurlenk Şengül expressed her feelings about the award with the following statement: "This award is the result of the determined steps we have taken toward making HUPALUPA a global brand. Our ability to develop sub-brands and to provide a seamless, holistic experience for both children and parents sets us apart from our competitors. The dedication, creativity and passion of our team brought us to where we are today. This award is not just a success, but also a source of motivation for our future goals. This global achievement further strengthened HUPALUPA's goal of opening up to global markets, allowing us to make significant progress in establishing brand awareness in foreign markets."

Since its founding, HUPALUPA has moved forward with confident and deliberate steps, continuously evolving to be much more than just an entertainment center. It continues not only to focus on entertainment, but also to strengthen the social bonds of all visitors, encourage creativity, and introduce visitors to different and new experiences.

By bringing together sustainable practices and advanced comprehensive solutions in all the projects it develops, it guides competitors in the local market while continuing to develop with the goal of creating impact on a global scale.

This prestigious award further reinforced HUPALUPA's leadership in the sector as evidence of the successful realization of its vision of providing a 360-degree experience by creating sub-brands HUPALUPA EXPO, HUPALUPA GO and HUPALUPA STORE, in addition to its principles of innovation, sustainability and customer-focused excellence.