Danfoss Turkey Meets with Business Partners in Cyprus

Danfoss Turkey Climate Solutions business unit brought together its business partners in Cyprus under the motto "Ready for Tomorrow Today" to accelerate the sector's end-to-end digital transformation. During the event, new projects that will increase Danfoss's interaction with business partners were presented in detail. Mert Kalafatoğlu, Senior Sales Director of Danfoss Turkey, Middle East and Africa Climate Solutions and General Manager of Danfoss Turkey, shared the company's global commitments and ESG strategies through 2030 with participants, emphasizing decarbonization, circularity, diversity and inclusion. Danfoss Turkey Climate Solutions Sales Director Ayfer Altun presented Danfoss's global 2023 financial results and 2024 strategies to participants, while Dealer Sales Channel and Sensor Solutions Sales Manager Mehmet Yaşar Sever presented year-end results in the refrigeration sector and dealer organization, along with new period strategies. Regional sales campaigns, improvements in the Danfoss League loyalty program and the expanded product range were also shared. At the event where Senior Sales Manager Gökçen Kesgin Öztuğ addressed sector-based results in residential units and Senior Sales Manager Serkan Yavuz addressed results in commercial buildings, new strategic steps and digital trends were shared with participants. Additionally, the Climate Solutions Sustainability Team established within ESG targets and its objectives were introduced to business partners. Strategy and Innovation Consultant Mustafa İçil, former Director of Marketing for Google Turkey, Middle East and Africa Region, discussed digital transformation from past to present on global and local scales, as well as the impact and trends of the digital world on trade. Through interactive participation of Danfoss's business partners, future digital investments and global commercial trends were evaluated.

Danfoss Turkey, Middle East and Africa Climate Solutions Senior Sales Director and Danfoss Turkey General Manager Mert Kalafatoğlu made the following statement regarding the event:

"We continue our sustainability-focused ESG (Environmental, Social and Corporate Governance) vision in Turkey in the same way as one of our biggest global objectives. In this context, we maintain our commitment to decarbonizing our global operations by 2030. This event has been extremely valuable in seeing that our business partners are giving us full support on this important matter. While sharing our mission of being ready today for tomorrow's needs, we also had the opportunity to strengthen team spirit and cooperation. As Danfoss Turkey Climate Solutions, we will continue to accelerate digital transformation for a sustainable future, take steps with our business partners within the same framework, and lead the sector."

"We are focusing on the importance of digital transformation in all processes"

In her assessment of the meeting, Danfoss Turkey Climate Solutions Sales Director Ayfer Altun stated: "As Danfoss Turkey, we shared our goal of leading the sector in this area by emphasizing the importance of digital transformation at our meeting with our business partners. We provided an important opportunity for business partners who closely follow sector developments and are eager to make their preparations for the future now. This year we want to focus on the importance of digitalization in all processes. In this context, by accelerating the sector's end-to-end digital transformation, we will continue to work toward a sustainable future with both our products and our processes. As Danfoss Turkey Climate Solutions, we are ready for tomorrow today," she said. In the "Together Tactics" section held as part of the event, a team game activity was organized in which all business partners and Danfoss employees participated to increase team spirit and strengthen cooperation motivation. A total of eight teams competed on an average of four lanes, with the team that maintained teamwork and cooperation at the highest level being awarded a team medal.

Awards went to winners in two different categories

At the gala dinner held in the second part of the meeting, a plaque ceremony was held for business partners operating in the heating and cooling fields who successfully completed 2023. In the "2023 Best Turnover in Heating Division" category, ASG Teknoloji, Haliç Mekanik and RST Danışmanlık received awards in alphabetical order, while in the "2023 Best Turnover in Cooling Division" category, Cantaş Soğutma, Elektro Kalori and Frigoduman received awards in alphabetical order. Awards were presented to business partners by Mert Kalafatoğlu, Senior Sales Director of Danfoss Turkey, Middle East and Africa Climate Solutions and General Manager of Danfoss Turkey, and Ayfer Altun, Sales Director of Danfoss Turkey Climate Solutions. After the plaque ceremony, a Kahoot competition was held with all participants. Awards were presented to a total of three business partners who won the competition.