Cola Turka Wins Bronze at The Hammer Awards

DyDo DRINCO Turkey's marketing team won a Bronze Award at The Hammers Awards in the "Best Marketing Team in the Fast-Moving Consumer Goods Sector" category with the "One of Us" and "Full Throttle Excitement" projects carried out with the Cola Turka and Çamlıca brands.

The Hammers Awards, a prestigious competition that recognizes team achievements of companies in Turkey, continues to bring together the best in the sector through evaluations by expert jury members. DyDo DRINCO Turkey, with its brands that bring joy to life, crowned its marketing successes with awards this year. In the "Best Marketing Team in the Fast-Moving Consumer Goods Sector" category, three successful advertising campaigns from Cola Turka, Çamlıca and Saka Su brought DyDo DRINCO Turkey the bronze award!

Cola Turka and Çamlıca deepen connection with consumers
Cola Turka's "One of Us" advertising campaign brought the brand's strong place in our memories back into focus and highlighted themes of cultural belonging and intimacy. The advertising campaign, which featured scenes from daily life, positioned Cola Turka to emphasize its identity as "one of us"—a feeling stemming from its sincere place in our cultural memory, having accompanied many different people's moments of enjoyment over the years.

Cola Turka & Çamlıca's "Full Throttle Excitement" project transformed sports into a communication platform. The project, which created a shared passion area with young people and sports enthusiasts, went beyond traditional sponsorship concepts and transformed sports into a brand experience through product integrations and digital formats. DyDo DRINCO Turkey's Marketing Team will continue to make an impact with its strong brands and innovative perspective.