**BASF Wins Felis Award for Making Science Loved with Basfi**

BASF, which aims to introduce and foster interest in chemistry and science among young people through social media, has been awarded in the "digital category" by MediaCat Magazine's "MediaCat Felis Awards" for its "Basfi ile Deneysel Bilim" channel on YouTube. BASF's "Basfi ile Deneysel Bilim" channel, launched to encourage young people to appreciate chemistry and science through social media and to motivate students in the university selection phase to engage with scientific experiments and research methods, has been recognized with an award in the "digital category" of the Felis Awards, organized by MediaCat Magazine since 2006. This year's MediaCat Felis Awards, organized across 16 main categories, received a total of 441 participants—agencies, advertisers and individuals—with 3,280 projects submitted. In the award-winning project, a character named Basfi was created in collaboration with Abaküs Kreatif Medya based on the BASF brand to capture and sustain young people's interest, and a YouTube channel titled "Basfi ile Deneysel Bilim" was established for this science-enthusiast character who conducts entertaining experiments. To implement the concept of "learning through fun," weekly experiments were designed alongside animations, interactive content and prize competitions, and BASF's "81 Chemistry Laboratories in 81 Provinces" school project was integrated into this digital initiative. Within the scope of the project, which also aimed to strengthen awareness of BASF's core concepts of "innovation" and "education," the "Basfi ile Deneysel Bilim" channel reached approximately 150,000 subscribers within a year, while the prepared videos were viewed more than 2 million times. Since its establishment, BASF, which aims to connect more children with science through education-focused corporate social responsibility activities and contribute to training scientists who will serve a better world in the future, has placed the conservation of natural resources and sustainable business practices at the center of its operations. Continuing its work in line with the mission to "create chemistry for a sustainable future," BASF's social sustainability projects are centered on children and education.