BASF Colors & Effects Partners with Azelis in Turkey

Azelis has announced an expanded distribution agreement with BASF Colors&Effects in Turkey for pigment varieties used in paints, inks and specialty applications. Kai Sörensen, Head of Global Distributor Management at BASF Colors&Effects, said: "We have been working with Azelis Americas for more than 20 years and have been impressed by their expertise in specialty chemical raw material distribution. I am confident that when Azelis Turkey's experienced team is combined with the established commercial structure and global reach, our customers will receive the best possible service and support." Selma Feridunoğlu, Sales Manager for Paints and Inks Pigments at BASF Colors&Effects Chemicals Ltd., also noted that thanks to the new agreement with Azelis, customers in Turkey will receive faster and higher-quality service. With this new agreement, Azelis's customers in Turkey will have access to a larger product portfolio. Sertaç Sürür, General Manager of Azelis Turkey, said: "BASF is a leading pigment supplier globally with its particular strength in high-performance pigments. This agreement allows us to expand our services in Turkey's paint sector with a large and reliable partner that has an excellent reputation for quality and innovation. The product groups in organic and inorganic pigments, effect pigments and pigment preparations will complement our existing product portfolio within Azelis's CASE (paints, adhesives, sealants and elastomers raw materials) business division. I am very pleased with this new relationship, which will strengthen and expand our collaboration with our customers." With 56 application laboratories, each dedicated to a separate business unit, Azelis provides technical support to customers and suppliers. Azelis CASE has seven laboratories managed by technical teams and formulators specializing in industrial applications. Since its establishment in 2014, the Azelis Coatings Academy in Germany has conducted more than 20 technical training sessions featuring practical and applied components to develop product knowledge for participants from both Azelis and our valued customers in the industry.