Allianz Named World's Most Valuable Insurance and Asset Management Brand Again in 2025

According to the Brand Finance Global 500 report, Allianz was named the world's leading brand in the Insurance and Asset Management category for the second consecutive time, while rising 4 positions to rank 21st in the global brand ranking covering all sectors.

Allianz, one of the world's largest insurance companies, was selected once again as the world's most valuable brand in the Insurance and Asset Management category in the Brand Finance Global 500 – 2026 results published by the international brand valuation firm Brand Finance. Allianz thus retained this title in 2025 as well.

In the Brand Finance report, brands are evaluated using multidimensional criteria such as market performance, marketing investments, business strategy, customer loyalty, employee perception and stakeholder reputation. In this context, Allianz maintained its sector category leadership through financial strength and brand trust.

In the global ranking covering all sectors, Allianz rose 4 positions compared to last year's results to reach 21st place. The company's brand value increased 22% compared to the previous year to reach USD 60.7 billion.

Brand Finance's evaluation methodology is based on a broad perspective that includes brand strength, sustainability and risk management performance in highly regulated sectors such as insurance and asset management.

To access the full Brand Finance Global 500 – 2026 results, you can visit the Brandirectory Global Reports section.