San Deco Introduces New-Generation Effect Paint Series

Paint is a consumer product whose name we hear frequently, yet often goes unnoticed despite its ubiquitous presence, precisely because of its fundamental purpose. The basic purpose of paint is to provide smooth coverage of wall surfaces. Beyond that, little consideration is given, and it is often thought that the only choice available when selecting paint is its color. However, in today's market, expectations extend beyond the primary purpose for every product of consumption and use, and terms such as multifunctional or functional increasingly describe these products. Consumers expect different functionalities from a single product. Therefore, why should we not expect more from paint? San Deco's vision demonstrates its difference at this point. Based on its 50 years of experience, San Deco has specialized in the effects segment of paint and continuously presents new products to its customers. As a company that exports to 40 countries, we operate in many areas of the global paint market, including construction, effects, insulation and high-technology segments. As a company highly sensitive to sustainability, environmental conditions and customer satisfaction, we continuously improve ourselves and present new-generation quality paints to the markets we serve. San Deco's significant increase in research and development efforts and investments in recent years has enabled the development of innovative, technological and high-performance products in the fields in which it operates. In an era where consumer characteristics and market culture show rapid change over short cycles, San Deco continuously presents new work. In this article, we will introduce to you several innovative products we launched at the Building Fair.

Metalium Effect – The Passion of Alloys

With our Metalium Effect product, you will be able to freely use the brilliance, reflection and nobility of metal in your spaces. Through a special water-based polyamide epoxy resin and micronized pure metal powders, you will add incredible aesthetics and depth to your interiors. With appropriate primer on your walls and decorative items, you will be able to display the nobility and superior appearance of metal. Thanks to its strong resin, Metalium Effect has wide application areas and can be applied to concrete, plaster, wood and similar surfaces. With its thick, putty-like consistency, it is an ideal product for creating different patterns and depth on your surfaces. Would you not like to experience the reflection, vibrancy and purity of aluminum; the luster and elegance of gold; or the nobility and grace of bronze and copper in your spaces?

Writewall and Chalkboard – Demand More from Your Walls

Looking at the history of writing, it dates back 3,000 years before the present era and has been used as a social tool since then. As we come to today, the tools and methods of writing have changed. Emails, SMS messages, notes and similar forms of communication have become part of our lives, and despite all these developments, writing will remain a fundamental need for the foreseeable future. In line with this thinking, as a result of the question of how we can use writing more effectively and on a larger scale in our lives, San Deco designed the Writewall and Chalkboard products for you. You can apply Writewall product to any wall of your choice and give it whiteboard properties. In this way, with appropriately colored whiteboard markers, you will be able to write, draw and erase on your walls without leaving any trace! In order to combine technology with aesthetics and function with decoration, we designed the Writewall product to be colorable; with this feature, we have made it a paint that suits all your spaces. If your style is more classical and a whiteboard seems too modern for you, San Deco has also developed Chalkboard paint for you. With this paint, we offer you the opportunity to write and draw on your walls with chalk. With Chalkboard, which is water and erasure resistant, you will add a matte-finish, elegant and practical decoration to your walls and spaces in general. Easy access to your purposes—leaving notes, studying, drawing pictures and the like—in your home or workplace is San Deco Writewall or Chalkboard; the choice is yours!

Magnetic Paint – Harness the Power of Attraction

Every home's walls are decorated with decorative objects. To attach everything on our walls to the surfaces, we must either drill the walls or glue them. San Deco makes your walls sensitive to magnetic force with Magnetic paint. Thanks to its special ferromagnetic filler, after applying Magnetic paint to your walls, you will be able to attach magnetically sensitive materials to your walls. Due to its special filler, the paint is black in color, but thanks to its high strength, even when you apply another paint over the product, you will still be able to use its magnetic force and attach your magnets to your wall.

SandecoShield – Protect Your Surfaces with Ease

San Deco designed the SandecoShield product, which is resistant to UV rays and provides water insulation, to protect all your painted surfaces from weather conditions. With this product, you will be able to use San Deco's effects group on your water-exposed surfaces and in humid environments without any issues. The product is transparent and extends the life of the paints on your surfaces without changing their structure or colors. With easy application and low consumption, SandecoShield expands the boundaries of your creativity in your kitchens, bathrooms and outdoor spaces. We wanted to share a few of San Deco's new work with you; you can access details of all products from our website or San Deco mobile application. We would be pleased to welcome you at the trade fairs we participate in or at our application and display showroom located on the Anatolian side of Istanbul. Murat Kılınç - Factory Coordinator / San Deco