Talya Bitkisel Stands Out with Natural Wellness and Aromatherapy Solutions at BEAUTYISTANBUL

As global interest in natural-ingredient, functional and holistic wellness-focused products accelerates in the beauty and personal care sector, aromatherapy, wellness and botanical skincare categories are gaining prominence in consumer preferences. Talya Bitkisel, which continues product development work aligned with "clean beauty", sustainable ingredients and inside-out beauty approaches, presented its natural care and wellness-focused product range to industry professionals at the BEAUTYISTANBUL Fair.

BEAUTYISTANBUL Fair, among the world's leading cosmetics and beauty organizations, brought together global players in the sector in Istanbul this year. Talya Bitkisel, one of Turkey's leading brands in botanical products and wellness, participated in the fair and presented its natural-ingredient products and aromatherapy solutions to international visitors.

Care ritual created with natural oils drew significant attention
At Talya Bitkisel's stand, mini workshops and hands-on experience sessions introduced visitors to a special care ritual prepared with Tamanu Oil, Avocado Oil, Sage Essential Oil and Juniper Essential Oil. The natural oil combination developed to support skincare was among the fair's notable aromatherapy applications.

Tamanu Oil supporting skin appearance, Avocado Oil providing intensive moisture support, Sage Essential Oil standing out for its balancing effect and Juniper Essential Oil used as a complement to cleansing care routines were combined in specific proportions to deliver a holistic care experience.

Wellness category products attracted attention
The brand's NADH Complex dietary supplement product in the wellness category was also among the fair's prominent offerings. The product, developed to support energy, vitality and holistic wellness approaches amid daily life's pace, drew significant interest from visitors in line with global transformation in the wellness sector.

"Global interest in natural-ingredient products is growing"
Talya Bitkisel Founder M. Halis Ertaş, noting that visitors had the opportunity to closely experience natural care rituals through workshops, aromatherapy experience areas and hands-on product demonstrations held at the fair, made the following assessment:

"Industry professionals from diverse markets ranging from Europe to the Middle East, Asia to Latin America showed strong interest in natural-ingredient products, aromatherapy solutions and the wellness category. Beauty and personal care understanding is no longer solely focused on external appearance; it is now evaluated alongside holistic wellness approaches. Consumers are acting much more consciously regarding ingredients and turning to naturally sourced products. Global platforms like BEAUTYISTANBUL provide important opportunities both to observe the sector's transformation and to introduce Turkey's production capacity in botanical products to international professionals."

Raw material solutions for the cosmetics sector were also presented
Talya Bitkisel participated at BEAUTYISTANBUL Fair not only with its consumer-focused products but also with New Materials, a raw material brand operating within the group. During the fair, more than 1,000 varieties of raw material solutions including liquid and powder extracts, essential and fixed oils, peeling ingredients and similar products for the cosmetics, pharmaceutical, health and personal care sectors were presented to industry professionals.

The brand, distinguished by naturally sourced ingredients and plant-based production solutions, aimed to strengthen both domestic and international partnerships through meetings held at the fair.

Talya Bitkisel was among the fair's notable participants with its natural care rituals and wellness products developed in line with the "Beauty from Within" approach.