Tetra Pak's New Textured Packaging Material to Help Products Stand Out on Shelves

Tetra Pak is launching the Tetra Pak^® Artistry effects packaging series to help food and beverage producers give their products a more vibrant look and feel.

The Tetra Pak Artistry series includes Tetra Pak^® Reflect, which adds holographic effects to packaging, Tetra Pak^® Metallized which creates metallic effects, and Tetra Pak^® Craft which gives packaging the natural appearance of unbleached wood-fiber board.

These effects enable producers to catch consumer attention on shelves without having to switch to a new packaging format or invest in new equipment.

Charles Brand, Vice President of Product Management and Commercial Operations at Tetra Pak, commenting on the new effects-enhanced packaging series, said: "In a world where nearly everything needs to be 'personalized,' we want to offer our customers unique solutions that help their brands stand out from the crowd and reach consumers. New effects and designs that help our customers enhance their brands without any additional investment provide them with cost-effective solutions that meet their needs."

Tetra Pak continues to work on new innovations such as Tetra Pak^® Sculpt, which features an embossed surface texture, to deliver an innovative consumer experience.