NG Kütahya Seramik Meets Business Partners at 'Rising Values 2026' Meeting

NG Kütahya Seramik, one of Turkey's leading ceramic brands, held its traditional 'Rising Values' meeting with business partners at NG Afyon Wellness & Convention Hotel this year. Production capacity, investments and new period plans were discussed at the event.

In his opening remarks, NG Kütahya Seramik Board Chairman Erkan Güral stated that production capacities will reach 80 million m² as of March, and that this figure will rise to 100 million m² upon completion of factory investments, with the aim of reinforcing sectoral leadership.

Güral said, "This year, our production volume will increase by 50% relative to our capacity, but our revenue growth will reach 100% thanks to value-added products."

EUR 800 Million Investment in Ceramics, Tourism and Porcelain Sectors
Noting that investment over the past 3 years amounted to EUR 313 million, Güral continued, "As NG Group, we have invested EUR 800 million over 10 years," drawing attention to their sustainable growth vision.

"As NG Kütahya Seramik, we differentiate ourselves from the sector with our value-added product range. Digital transformation, efficiency, planning and financial discipline will be critical factors in the period ahead," he said.

Nafi Güral: "Our production area expanded from 1,000 m² to 2 million m²"
NG Group Founder Chairman Nafi Güral thanked business partners, saying, "Today, 120 trucks of products are shipped from Kütahya every day. When investments are completed, this figure will be 150 trucks."

Güral summarized the development from 65 years ago to today as follows:
"We started with timber business on 1,000 square meters. Today we have reached 2 million m² of land, including hotels, and 1.2 million m² of closed space. The new generation should be given a chance; we got to where we are today by doing this."

New Technologies, Large Formats and Innovative Products
NG Kütahya Seramik Vice Chairman of the Board and Factory General Manager Ahmet Devecioğlu made a presentation on innovation and production technologies.

Devecioğlu listed the key innovations as follows:

-Turkey's first 160×320 cm ceramic tile production (NG Stone)

-Ultra-thin exterior facade solution at 3 mm thickness (NG Slim)

-New large formats: 100×100 cm, 120×360 cm, 80×80 cm

-New surface technologies: DDG, SHP Mat, BLT Mat, HG Lappato

"2025 will be an important year in terms of product and technology development. We will continue to make a difference with new surface and format technologies," he said.

Artificial Intelligence Increasingly Affecting Company Management
Dr. Mert Özarar, Information Technologies General Manager of the Treasury and Finance Ministry, made a presentation on the role of artificial intelligence in company management as a guest speaker at the event.

Özarar conveyed artificial intelligence's impact on customer acquisition, sales, inventory management and competitiveness with concrete examples.

Adnan Bali Emphasizes Economic Independence and Production
Adnan Bali, Board Chairman of Turkey's İş Bankası, stressed the place of production and value creation in economic independence, saying:

"We are going through an extraordinary period shaped by geopolitical tensions, wars, digital transformation and climate crisis. In this environment, success can be achieved by being in the field and making a human impact."

Awards Presented to Successful Business Partners
Within the scope of the meeting, plaques were awarded to business partners who completed their 10th, 15th, 20th, 25th, 30th and 35th years. Business partners who achieved the highest turnover in their region and across Turkey were also awarded.

Notable awards:

-2025 Turkey Retail Turnover Winner: Türkmenler Yapı

-2025 Turkey Project Turnover Winner: DMC Yapı

-2025 Turkey Turnover Runner-up: Beyaz 33 İnşaat

-2025 Turkey Turnover Third Place: Opal Yapı

-2025 Turkey Turnover Third Place: Yılmazlar Banyo

Plaques were presented by NG Board Chairman Erkan Güral together with 4th generation members of the NG Family.

Ferhat Göçer Performed at the Gala Evening
The event concluded with a gala evening featuring artist Ferhat Göçer. Business partners from all corners of Turkey, together with their families, had the opportunity to rest and socialize throughout the event.