Lassa Expands Its Leadership Map in Export Markets

Lassa, the global tire brand developed and manufactured in Türkiye by Brisa, is accelerating its international growth with its strong performance in export markets. Brisa, which brought 4.7 million Lassa tires to world roads in 2025, maintains its export leadership in Türkiye's tire industry while Lassa achieved market leadership in Morocco, Egypt, Moldova, Uzbekistan and Azerbaijan.

Brisa, one of the leading companies in Türkiye's tire industry, continues to grow internationally with the Lassa brand. Lassa, which currently exports to 84 countries, meets consumers at more than 6,000 points of sale worldwide. The brand also continues to expand its global sales and distribution network with more than 250 branded stores.

Lassa Is Market Leader in Five Countries
North Africa, Central Asia and Eastern Europe markets stand out especially in Lassa's international growth. While the brand has achieved market leader status in Morocco, Egypt, Moldova, Uzbekistan and Azerbaijan, it also ranks among the strong players in the market in Ukraine, Bulgaria, Serbia, Libya, Iraq and Tunisia.

It is stated that Lassa, which continues its steady growth in the highly competitive European markets, has recorded growth in many markets, particularly Germany, Italy, Croatia, Romania and Montenegro.

Brisa Maintains Its Leadership in Exports
Lassa's international performance is also reflected in Brisa's export results. Brisa maintains its leading position in exports as the only tire company ranked among the top 100 in the "Türkiye's Top 1000 Exporters 2025" survey announced by the Turkish Exporters Assembly (TİM).

In his assessment of Lassa's international growth, Brisa General Manager Vecih Yılmaz stated that their goal is not only to reach more countries, but to establish a lasting and reliable position in the markets in which they operate.

Yılmaz noted that Lassa's achievement of market leadership in five countries is a result of product quality, manufacturing and R&D competence, long-term relationships established with business partners, and sustained investments.

Stating that they sold 4.7 million Lassa tires in export markets in 2025, Yılmaz said that 34 percent of the tires produced at the İzmit and Aksaray factories were shipped to export markets. Yılmaz also noted that, with more than 40 years of export experience, they aim to accelerate export growth in the coming period and further strengthen their position in the markets where they are the leader.

Aksaray Factory Supports Export Strength
Behind Lassa's global growth lies a strong production infrastructure. In addition to the İzmit Factory, the Aksaray Factory, which began operations in 2018, also makes a significant contribution to the brand's export performance.

Approximately 1.5 million tires produced at the Aksaray Factory in 2025 were exported to 49 different countries. Thus, the production infrastructure in Türkiye continues to be one of the important elements of Lassa's growth strategy across different geographies.

Lassa's Global Sales Network Is Expanding
Lassa's international growth strategy is supported not only by production capacity but also by investments in its sales and distribution network.

Having opened its first stores in Singapore, Kazakhstan and Moldova over the past three years, the brand has also strengthened its retail presence with its investments in Egypt.

Lassa currently operates with a branded store network in Bulgaria, the TRNC, Egypt, Georgia, Iraq, Kazakhstan, Kosovo, Lebanon, Libya, North Macedonia, Moldova, Montenegro, Morocco, Singapore, Malaysia, Spain, Tunisia, Ukraine and Uzbekistan.

Products Developed in Türkiye Reach the World
Founded in 1974, the Lassa brand today brings tires developed and manufactured in Türkiye to users in different regions of the world.

Brisa produces 14.5 million tires a year with more than 3,000 employees at its smart production facilities in İzmit and Aksaray. Products developed by Turkish engineers at the R&D center located in İzmit support the company's competitive strength in global markets.

Advanced production technologies and Industry 4.0 applications used at the Aksaray Factory contribute to improving efficiency and quality standards in production processes.

Brisa continues to carry Türkiye's manufacturing strength to the world with the Lassa brand in more than 80 countries and at more than 6,000 points of sale.